Report: A guide to targeting sports fans in the cookieless future

For brands looking to reach sports audiences, digital targeting is set to become significantly harder from 2024.

When Google phases out third-party cookie data, the traditional user identifiers that marketers rely on for programmatic advertising will no longer be readily available – and yet 60% of marketers are still to decide on an audience data strategy for the cookieless world.

So how can brands get ahead of Google’s third-party phaseout? What exactly does the new world of cookieless targeting look like? And how can marketers begin their post-cookie preparations today?

Read our latest report, ‘New rules, new tactics’, to discover how a zero-party data strategy will help your brand win over sports audiences in the cookieless world, and why gamification can unlock new personalisation opportunities.

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