This cookie policy explains how we use cookies when you visit our website ( and any of its sub-domains ( and

We keep our privacy practices under review and may amend this policy from time to time. This version is dated March 2022.


We use the term “cookie” to describe cookies and similar technologies such as tags and pixels. A cookie is a small data file of letters and numbers that we store on your browser or the hard drive of your computer, laptop or mobile device. Cookies contain information that is transferred to your computer’s hard drive. Unless you have adjusted your browser settings to refuse cookies, cookies will be placed as soon as you visit our website. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.


We use the following types of cookies:

  • Strictly necessary cookies: These are cookies required for the operation of our website. They don’t store information about you that can be used for marketing purposes or for remembering your browsing history.
  • Analytical or performance cookies: These cookies collect information about how visitors use our website – for example, the pages they visit most frequently when using the site. This helps us to improve the way our website works.
  • Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

For further details on the cookies, we use on our website, please see the table below.






(Google Analytics)

2 years

This Google Analytics cookie distinguishes users by assigning a unique ID to each user. It is used to generate statistical data on how a visitor uses our website.


(Google Analytics)

1 day

This Google Analytics cookie also distinguishes users by assigning a unique ID. It is used to generate statistical data on how a visitor uses our website.


(Google Analytics)

90 days


This Google Analytics cookie records how visitors to our website have interacted with our ads. For example, it may store information about whether a visitor to our website viewed or clicked on one of our ads before coming to our website.


(Google Analytics)           

2 years from date cookie is set or updated

This Google Analytics cookie is used to track visits to our website. It records the number of visits to our website by each visitor, the time of the first visit, the previous visit and the current visit.


(Google Analytics)

10 minutes

This Google Analytics cookie is used to throttle the speed of requests to the server.


(Google Analytics)

30 minutes from time cookie is set or updated

This Google Analytics cookie is used to record how long a visitor stays on our website.


(Google Analytics)           

6 months from time cookie is set or updated

This Google Analytics cookie stores information about how a visitor to our website reaches our site. For example, it records which site the visitor came from, what keyword or search engine they used, what link they clicked on to reach our site and their geographic location.


(Google Analytics)

2 years from date cookie is set or updated

This  Google Analytics cookie stores the type of referral used by a visitor to reach our website, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within our website.


(Pardot, Salesforce)

10 years

This Pardot cookie stores a unique ID  for each visitor to our website. This is used to help track visitors to our website. Information is stored on your usage of our website, including pages visited, the time spent on each page, links clicked and any forms completed. We use this information to gain a better understanding of user preferences so that we can send more relevant marketing content in the event that you have opted in to receive marketing; we will not market to you unless you have expressly consented to this.



10 years

This Pardot cookie is used in order to comply with the “Do Not Track” initiative. It allows visitors to our website to opt out of browser tracking.



10 years

This Pardot cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.




A session cookie is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking. A session cookie is deleted once you close the browser.



10 years

Th is Pardot cookie stores a unique hash for each visitor. This is a security measure to prevent a malicious user from faking a visitor from Pardot and accessing corresponding prospect information.



You may stop cookies from being placed on your device by adjusting your browser settings to reject cookies. For further information on cookies, including how to refuse them, please visit

Please note that withdrawing your agreement to the use of cookies on our website may impair your user experience and the functionality of some aspects of the site. You can manage your cookie preferences via our consent management platform at the bottom right side of the screen.


If you have any questions, or require further information about our use of cookies, please contact our DPO, Maria Hernandes, by one of the methods listed below. When you contact us, we will ask you to verify your identity.


+44 (0) 20 7851 4060


Data Protection Officer
Genius Sports Limited
9th Floor
10 Bloomsbury Way