Target and engage sports fans at scale

Access new sports audiences and maximise impact at every stage of the marketing funnel.

Two sports fans

Fan engagement made easy

Our expertise in sports helps you understand how, when and where to engage sports fans.

Your new sports advertising strategy starts here.

Reach, engage and convert fans

Media buying placements

Run campaigns across digital, CTV, video, and native through contextual, identity-based targeting.

Dynamic ad creative

Build dynamic ads across every channel and format at scale with our easy-to-use creative builder.

Free to play games

Keep attention longer and capture valuable first-party fan data through our gamification tools.

Reach fans when and where it matters

Partnerships with leagues and exclusive inventory mean unmatched access for your brand across all programmatic channels.

And sports-based bidding enables constant optimisation based on what’s happening in the season, or even in the game itself.

Programmatic buying placements
Sports fan targeting

Target fans without cookies

Access millions of new fans in a privacy-compliant way.

Segment and target audiences based on demographics, sporting interests like their favourite team, and previous purchase behaviour.

Personalised, dynamic ads at scale

Automate ad production and with dynamic creative powered by sports data.

Deliver ads at the speed and volume needed to grab attention in the moments when fans are most engaged.

Omnichannel ad delivery
Genius Sports – Official Sports Data, Technology and Feeds


New: Sports Advertising Report 2024

Discover how marketing executives at 100 leading brands plan to reach sports fans during an epic year of sport in our free report.

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Fan engagement insights

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