Powering the world of sport
Building unique fan experiences
Delivering the difference

We help organise, optimise and enrich experiences for hundreds of sports, betting and media brands around the world.

NHL genius Story

Our Story

Founded in London in 2001 as a betting data specialist, we've grown to become one of the world's largest sports technology companies.

We now employ around 1,800 people spanning five continents, with major offices in Sofia, Vilnius, Tallinn, New York City, Medellin, Los Angeles, and more.

Engaging fans and growing revenues is the name of the game, and we deliver the difference to make sure our partners win.

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FEB story with Genius

Our Mission

We champion a more sustainable sports data ecosystem. To deliver great results for all, from the rights holder all the way through to the everyday fan.

We believe that sports deserve a fair return on the engagement and commercial benefits their competitions create.

Our technology joins the dots between all aspects of sports. From leagues taking control of their official data and video, to brands creating immersive fan experiences. 

Transforming Basketball story

Driven to deliver the difference

Working closely with our partners is a constant opportunity to think differently and respond quickly – and make a long-term difference. 

We’re not just helping them link live data, streaming and audience engagement. We are fully plugged into their worlds, helping them grow and succeeding together.

It’s our drive to make the difference that keeps our customers ahead.

Read our Customer Stories


employees globally


long-term partnerships




sports events covered