Monetise fans faster

Grow and engage your fanbase. Win more brand sponsors with digital activations.

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Rethink fan marketing

Build an ownable, monetisable database of fans to advertise to and attract new commercial partners. 

Capture first-party audience data, like location and spending history, so you can personalise the content and offers they receive, such as tickets and merchandise. 

Engage on your O&O properties

Own more of your fans’ attention.  

Bring your owned platforms to life with stickier touchpoints, including a range of digital media and gamification products. 

Increase sponsor revenues

Deliver more value to sponsors, even during the off-season. 

Maximise the measurable results you can offer commercial partners. Go beyond social content and  integrate their brand fully into official experiences. 

Deliver the future of sports content

Jump into the future of sports broadcasting with augmented live and on-demand video. 

Create augmented video content for your OTT and social channels to engage the next-generation of fans.

Improve on-field performance 

Arm your coaches and players with performance and tracking data to analyse every tactic. 

Sprint speed, shot power, expected goals (xG) and more – captured via machine learning technology. 

Unlock 1:1 personalisation

Use audience data from Genius and your own CRM to power personalised campaigns and video ads. 

We leverage behavioural, location and sports data to automate dynamic personalisation at a huge scale. So you monetise fans and build deeper, meaningful connections. 

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We’re partnered with teams worldwide

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