Connect with sports audiences

Get sports fans spending. Win share of voice. And activate your brand around live games with dynamic, personalised fan marketing.

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Report: New rules, new tactics

Google's cookie phaseout is no secret - yet 60% of marketers are still to find an audience data strategy for the cookieless world.

Read our new report to discover how a zero-party data strategy will help your brand win over sports audiences in the cookieless world.

Read now

Brands we've helped grow

Coca-Cola
Jersery Mikes subs logo
Heiniken Logo in Genius Sports
Genius Sports with Nissan
Puma
Genius with captain morgan
Genius with Pizza Hut
Genius Sports with News UK
Hennessy
PepsiCo
Genius wiht Buffalo wild wings
Diageo
Genius Marketing Suite

Your all-in-one fan engagement solution

As a brand you need authentic ways to engage sports audiences, whether you’re a sponsor or not. 

The Genius Marketing Suite helps you build better, longer-lasting connections at scale – while overcoming all of today’s fan engagement challenges.

Hit your marketing KPIs

Own the conversation

Dominate social feeds and stay top-of-mind with dynamic sports data-driven content and ads.

Grow your audience

Reach millions of fans and build an ownable first-party audience with targeted media buying and gamification.

Get fans spending

Drive purchase intent at major sports events. Include dynamic CTAs in your ads and leverage 1:1 personalisation.

Context is king

Use live sports data like scores, stats and game countdowns to bring your ads to life, across every channel and format. 

Automate creative production and deliver hyper-relevant, personalised content fans want to see - with dynamic messaging triggered by real-time data feeds.

sports data
Genius Media Buying

Target fans without cookies

Tap-in to the world’s largest agency network of sports fans, segment new audiences and target them with automated ad tech.

With 15 years’ experience optimising ad spend, our sports-centric media buying service covers all programmatic channels, plus social and search.

Grow an ownable fan audience

Turn unknown fans into valuable customers by gamifying engagement. Capturing rich zero-party audience data and grow your CRM database as fans play. 

Build a bespoke gamification product to suit your brand and campaign goals, ranging from fantasy contests, trivia, predictor games, fan polls and more.

Jersey Mike's Genius Games
Genius Data & Content

Build your own sports content

With our sports data API you can build a custom activation that’s powered by official live scores and stats, in real-time.

Plug our raw data feeds directly into your content for authentic storytelling – or choose from our ready-made range of interactive widgets.

The ball's in your court

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