
Connect with sports audiences
Get sports fans spending. Win share of voice. And activate your brand around live games with dynamic, personalised fan marketing.
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Brands we've helped grow













Your all-in-one fan engagement solution
As a brand you need authentic ways to engage sports audiences, whether you’re a sponsor or not.
The Genius Marketing Suite helps you build better, longer-lasting connections at scale – while overcoming all of today’s fan engagement challenges.
Hit your marketing KPIs

Own the conversation
Dominate social feeds and stay top-of-mind with dynamic sports data-driven content and ads.

Grow your audience
Reach millions of fans and build an ownable first-party audience with targeted media buying and gamification.

Get fans spending
Drive purchase intent at major sports events. Include dynamic CTAs in your ads and leverage 1:1 personalisation.
Context is king
Use live sports data like scores, stats and game countdowns to bring your ads to life, across every channel and format.
Automate creative production and deliver hyper-relevant, personalised content fans want to see - with dynamic messaging triggered by real-time data feeds.


Target fans without cookies
Tap-in to the world’s largest agency network of sports fans, segment new audiences and target them with automated ad tech.
With 15 years’ experience optimising ad spend, our sports-centric media buying service covers all programmatic channels, plus social and search.
Grow an ownable fan audience
Turn unknown fans into valuable customers by gamifying engagement. Capturing rich zero-party audience data and grow your CRM database as fans play.
Build a bespoke gamification product to suit your brand and campaign goals, ranging from fantasy contests, trivia, predictor games, fan polls and more.


Build your own sports content
With our sports data API you can build a custom activation that’s powered by official live scores and stats, in real-time.
Plug our raw data feeds directly into your content for authentic storytelling – or choose from our ready-made range of interactive widgets.
Check out our latest success stories


Heineken inspires action with data-driven videos during Euro 2020

Jersey Mike's engages college football fans with Tailgate Trivia

Domino's drives orders with data-driven creative

Oreo proves the value of personalised dynamic creative

British Airways drives loyalty with 1:1 videos
