Optimise your sportsbook

Cut costs. Keep winning. All your betting odds, risk management and player marketing needs in one place.

New: Edge

Your sportsbook.
Your way.

Why just stay competitive when you could get ahead? We help you optimise your sportsbook, from better content to sharper odds and more effective player marketing.

Get more players

Tap into our betting content and live matches. And find more ways to grow local audiences.

Grow your loyalty

The longer players stick around, the more likely they place a bet. Make it happen with live streams, free-to-play games and GameTrackers.

Gain an edge

Our official data feeds power algorithms we’ve been fine-tuning for over two decades. So you can make money, faster.

Offer the best
betting content

Get fast, reliable live data for your in-house trading. Or outsource as much or as little oddsmaking as you want. We take your sportsbook to the next level. 

Boost margins. Cut overheads.

An end-to-end trading and risk service across pre-match and in-play. You can hand us the keys to your sportsbook, or we can divide it up to take advantage of specific expertise.

Immersive live streaming

Step into the future of sports betting with a first-of-its-kind interactive live streaming solution. Bring your betslip, stats and personalisation into a single-screen view to drive turnover.

Find new players.
Keep them around.

You’ve got the best content, now grow your player base. Run acquisition and retention campaigns tailored for every player at every step of their journey.

Genius Sports – Official Sports Data, Technology and Feeds


Sky Bet grows UK
market share

Discover how a customised content offering, margins and unique odds were at the heart of the Flutter brand’s journey to becoming the UK’s largest online sportsbook.

We work with partners worldwide

The ball's in your court

Get in touch