Expert insights from Genius

Research, know-how and advice to help you do your job just a little bit better.

Filter by

The Genius Edge: Five reasons to rethink your World Cup acquisition strategy

In the latest edition of the Genius Edge, Josh Jolliffe outlines how free-to-play games can help sportsbook operators transform their World Cup acquisition campaigns and drive daily tournament engagement.

In Focus: How the MAC is growing its database and driving fan engagement

Three unmissable ways to grow a fan database

Three amazing routes to better sponsor activations

New report: Gametime!

In Focus: The huge advertising potential of women’s sport

The Genius Edge: Engage and monetise fans by differentiating your sportsbook

In Focus: How Jersey Mike’s maximized its NCAA sponsorship with Tailgate Trivia

“Data can enrich fan engagement during live sport”

New report: Unlock the world’s most valuable sports audience

Products & Services

What's right for me?

What's new?