Report: New rules, new tactics

Google’s cookie phaseout is no secret – yet 60% of marketers are still to find an audience data strategy for the cookieless world.

Read our new report to discover how a zero-party data strategy will help your brand win over sports audiences in the cookieless future.

Target fans without cookies

Inside the report:

  • What the phaseout of third-party cookies by Google means for brands - and how to combat its effect
  • How zero-party data helps brands personalise their marketing at scale and build authentic fan connections
  • Why gamification is the answer for brands looking to build their own sports audiences

Got questions about targeting sports fans?

Speak to the team