Report: New rules, new tactics

Google’s cookie phaseout is no secret – yet 60% of
marketers are still to find an audience data strategy for the
cookieless world.

Read our new report to discover how a zero-party data strategy will help your brand win over sports audiences
in the cookieless future.

Target fans without cookies

Inside the report:

  • What the phaseout of third-party cookies by Google means for brands – and how to combat its effect
  • How zero-party data helps brands personalise their marketing at scale and build authentic fan connections
  • Why gamification is the answer for brands looking to build their own sports audiences
CUSTOMER STORIES

Jersey Mike's engages 200k sports fans

Find out how the U.S. sandwich franchise supercharged its zero-party data strategy with a sports gamification product, Tailgate Trivia.

Got questions about targeting sports fans?