For leagues, teams and federations, matching the level of personalisation used in other entertainment industries is a constant challenge. But it’s the key to building the meaningful, monetisable direct-to-fan relationships rights holders.
Find out exactly how sports can grow their database and capture first-party fan to unlock the power of personalization in our new report.
Gametime! uncovers how gamification helps engage and monetise fans, including exclusive views and success stories from six major rights holders.