![Adweek – How sports marketers can fix fan fragmentation](https://s43854.pcdn.co/wp-content/uploads/2024/02/Adweek-Feb-2024.png)
Access new sports audiences and maximise impact at every stage of the marketing funnel.
Our expertise in sports helps you understand how, when and where to engage sports fans.
Your new sports advertising strategy starts here.
Run campaigns across digital, CTV, video, and native through contextual, identity-based targeting.
Build dynamic ads across every channel and format at scale with our easy-to-use creative builder.
Keep attention longer and capture valuable first-party fan data through our gamification tools.
Partnerships with leagues and exclusive inventory mean unmatched access for your brand across all programmatic channels.
And sports-based bidding enables constant optimisation based on what’s happening in the season, or even in the game itself.
Access millions of new fans in a privacy-compliant way.
Segment and target audiences based on demographics, sporting interests like their favourite team, and previous purchase behaviour.
Automate ad production and with dynamic creative powered by sports data.
Deliver ads at the speed and volume needed to grab attention in the moments when fans are most engaged.
REPORT
Discover how marketing executives at 100 leading brands plan to reach sports fans during an epic year of sport in our free report.