The ID solution for sports fans

FanHub ID is the first unified fan identification solution for advertisers, sports content owners and broadcasters.

The first fan-based identity graph

By leveraging unique data signals across devices, Genius Sports creates privacy-conscious FanHub IDs built around each consumer’s favourite sports, typical modes of viewing and engaging, and other data-driven preferences.

Benefits of FanHub ID

Earn incremental sponsorship dollars

Create more personalised messaging

Build audiences based on similar interests

Uncover new data-driven insights

Built for all sports businesses

No matter how you engage with fans, FanHub ID can help you understand and grow your audiences across every season.

Sports Content Owners

Identify, measure and engage your existing fans and discover new audiences.

Leagues & Teams

Better understand your fans and how they engage with their teams beyond game-day.

Brands & Agencies

Reach fans with personalised messaging and 360º customer journey insights.

The Genius difference

With our exclusive partnerships with sports leagues and live data feeds, Genius Sports transforms unique, anonymous data elements to create an enriched data set to create the FanHub ID.

As an anonymous identifier, FanHub ID allows brands to reach their sports-based audiences across platforms and channels in a privacy-conscious way.