By Genius Sports 
Each of Major League Soccer’s top 10 franchises quadrupled ticket sales in 2023 (according to Viagogo), as the league continues to see explosive growth ahead of the 2026 World Cup. MLS Fantasy is a key part of its fan engagement strategy and returns for a seventh season, with new features and prizes.
Major League Soccer (MLS) is officially back and the 2024 season is set to be one of the most momentous in recent memory.
The new season kicks off a two-and-a-half-year festival of football in the U.S., which plays host to this years’ Copa America, the revamped 2025 Club World Cup and culminates in the 2026 FIFA World Cup.
More eyes than ever before will be on the MLS this season, bolstered by last year’s arrival of a certain Lionel Messi.
Fantasy game powers fan engagement for Major League Soccer
Returning for the seventh year running, the official MLS Fantasy game enables Major League Soccer to grow its fanbase and engage avid fans each gameweek. Available to fans on Web and App, MLS Fantasy requires fans to register in order to enter, which in turn provides valuable first-party fan data.
MLS Fantasy is the perfect way for the league to capture new audience growth and drive repeat engagement on its owned digital properties.
With over $10,000 of prizes up for grabs, users build a squad of 15 players with a total budget of $100m, selecting from established superstars like Cincinnati’s reigning league MVP Luciano Acosta, European legends like Toronto’s Lorenzo Insigne, up-and-coming icons like Atlanta’s Thiago Almada or MLS newcomers like LAFC’s Hugo Lloris.
- Weekly prizes and incentives drive repeat engagement across matchdays
- Pre-match prompts and reminders provide contextual touchpoints for users
- Personal leagues, leaderboards and competitions build fan community and retention
- Game-by-game statistics enhance the in-app user experience by adding useful context
- MLS captures first-party fan data as users play, allowing for audience segmentation and personalised marketing
To learn how Genius Sports can help your league or team engage fans, book a demo.
Play MLS Fantasy: https://fantasy.mlssoccer.com
