Multi-territory operator Wildz Casino (Rootz Ltd) wanted to grow its brand across multiple iGaming markets.
It set out to acquire new players with a series of localised programmatic campaigns, headlined by new sign-up offers and bonuses.
Wildz Casino’s brief:
After reviewing Wildz Casino’s goals and regional playing behaviour, Genius Sports planned a targeted programmatic display campaign.
We leveraged our exclusive audience network and look-a-like models to prospect new users before serving them display ads across key inventory placements.
Meanwhile, we also enabled Wildz Casino to retarget users that had interacted with its campaigns but not yet signed-up.
Wildz Casino continues to enjoy incredible growth across multiple territories with highly-efficient, year-round programmatic display campaigns.
Patrik Lööf , Head of Programmatic, Rootz Gaming