Sheffield United elevates data analysis with new software
The Brief
Upon promotion to the Premier League, Sheffield United’s analysis department needed
a new football software to provide tracking data and game video to help:
1.
Access greater tactical
insight to assist with one-to-one player coaching
2.
Streamline data
collection and overall
analytical process
3.
Elevate data analysis
infrastructure to elite Premier League standard
The Challenge
On returning to the Premier League in 2023, Sheffield United’s analytics department wanted to streamline their data and video collection processes to glean a greater level of tactical insight.
This meant they could effectively improve performance and fine-tune tactics. The time-consuming job of manually searching through hours of footage to find specific clips, metrics or coaching points ultimately distracts from the real business of analysis and game preparation. Overcoming this logistical hurdle was vital.
The Solution
Genius Sports’ Insights, Creator and Fitness tools provided Sheffield United with a leading depth of instantly available metrics, video clips and game-state scenarios, with customisable filters to suit analytical needs.
The software’s flexibility and ease of use allowed analysts and coaches to source, download and save specific datapoints in minutes, transforming the club’s approach to performance.
"We first used the product in 2020 and on re-joining the Premier League, the software was a no-brainer. The ease of use has saved our department hours of data collection, allowing us to provide further tactical insights to coaches and players."
Hayden Whiting – First Team Analyst, Sheffield United