Resorts World Catskills tailors onsite sportsbook
Team talk
New York-based commercial casino Resorts World Catskills was preparing to launch a brand new sports betting destination, Sportsbook 360.
But, based deep in Monticello’s rural mountains, it needed to deliver a unique on-property betting experience to make the trip worthwhile and keep patrons coming back.
It turned to Genius Sports, with three aims:
- Maximize growth by creating an localised, tailored sportsbook
- Trade aggressively in order to champion customer experience
- Differentiate from competitors by minimizing bet-rejections and welcoming large wagers.
Tactics
We supplied RWC a full sportsbook management solution, including 24/7 odds-making and bespoke risk management.
Together, we tailored limit setting, pricing and player profiling to deliver a premium gameday feel including:
- NY’s highest betting limits
- Competitive odds
- Customized, patron-driven markets
This creates a standout and unique experience at Sportsbook 360.
Tailored and robust risk management means patrons can place larger wagers and request new markets over the counter.
Final result
Sportsbook 360 is now a go-to place for New York sports fans when their favourite teams play, including the Yankees, Nets, Knicks, Jets and Giants.
- +3% growth in year-on-year hold
- +30% growth in year-on-year handle
- $145 average stake size (3x higher than U.S. casino avg.)
“The team at Genius understands our sportsbook vision and enables us to deliver it every single day. Their risk management service is second-to-none.”
John Collins, Sportsbook Director