HollywoodBets nets market-first BetBuilder launch
Team talk
HollywoodBets, South Africa’s leading sportsbook, saw an opportunity to launch the territory’s first-ever same-game-accumulator product ahead of the 2018 World Cup.
Long-odds accas across multiple sports fixtures have long been popular in the region but punters were previously unable to place these bets on single events.
It aimed to:
- Launch immediately to capitalise on a major tournament as first-to-market
- Expose players to a new innovative pre-match product
- Drive turnover and margins on the biggest football fixtures
Tactics
We tailored BetBuilder to Hollywoodbets’ strategy and rolled it out across retail and online.
Recognising the potential, Hollywoodbets branded the new product ‘Same Match BetBuilder’, integrating and launching in just two weeks. This gave the operator not only a highly profitable new product but a major marketing tool ahead of the FIFA World Cup.
‘Same Match Betbuilder’ remains the most popular product of its kind in South Africa and enables Hollywoodbets to grow revenues and engagement on major games and tournaments.
Final result
BetBuilder continues to deliver for Hollywoodbets on the biggest events. Over 140,000 same-game accumulator bets were created per month in the first-half of 2021.
- 14% average margin per bet
- 5 selections per average bet
- 100+ competitions where BetBuilder is offered
“BetBuilder has been a fantastic addition to Hollywoodbets. Our customers immediately grasped the concept and have enjoyed taking us on - it's a great product for us. ”
Hattie Scholes, Paid Media Manager, Greene King