Admiral scores 14% margin with low-latency EPL odds
The Brief
Multi-territory European operator, Admiral, needed fast in-play odds feeds in order to maximise
in-play bets and turnover. When partnering with Genius Sports, it required:
1.
Low–latency venue data on major football leagues
2.
In-play trading content with high uptimes and margins
3.
24/7 multi-sport coverage to increase turnover
The Challenge
For Admiral, access to the fastest, most reliable venue data is vital. Live betting is its main revenue driver and to maximise in-play bets and turnover, Admiral needs to offer in-play markets with high live betting availability and reduced suspension time.
In addition to utilising low-latency feeds on elite football leagues, Admiral must engage its customers with 24/7 football, basketball and tennis coverage from around the world.
The Solution
Genius Sports supplied Admiral with modelled in-play odds feeds powered by low-latency venue data on European and South American football including the English Premier League. We also provided the market’s largest venue basketball coverage and leading tennis content.
As the exclusive data partner to rights holders like Football DataCo, Genius’ feeds are delivered direct from the press box in hundreds of stadiums for maximum speed, security and reliability.
To help Admiral reduce suspension time across football, basketball and tennis, our in-play trading models use machine learning to, uniquely, instantly recalculate odds during live events for near 100% uptime.
The Result
Admiral continues to grow revenues with leading in-play market uptimes and the market’s lowest-latency venue content across major sports.
14%
margin on Premier League
11%
margin on tennis
98%
uptime on Premier League