Genius Sports launches revolutionary ‘Edge’ solution to increase sportsbook profitability

Genius Sports Limited (“Genius Sports”) has unveiled Edge, a first-of-its-kind automated pricing tool that enables sportsbooks to maximise profits across unlimited sports events and bets concurrently.

Unlike today’s industry-standard risk management solutions which simply limit players and minimise losses, Edge is designed to unlock greater profit on every bet. By ingesting real-time liability and individual bet data, Edge dynamically recalculates odds at a fixture and market-type level, including betbuilder products.

Every price recalculation is correlated, meaning odds for all related betting markets are automatically optimised for maximum profitability – making it a game-changer for sportsbook trading teams.

“The explosion of betting content means sportsbooks offer hundreds of thousands of events every year,” said Thomas Holland, Product Director at Genius Sports. “This makes it almost impossible for trading teams to truly optimise pricing and ensure they are squeezing maximum margin out of every bet, especially where turnover is highest.

“With our early adopter partners live with Edge, margins have increased by 18%. We’re excited to roll this groundbreaking solution out across our sportsbook partners worldwide, transforming bottom-line performance.”

Edge is now available through Genius Trading Services (GTS) a fully managed trading solution or as a standalone solution to transform in-house risk management capabilities.