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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-team-talk-1.png" sizes="(max-width: 1051px) 100vw, 1051px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-team-talk-1.png 1051w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-team-talk-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-team-talk-1-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-team-talk-1-768x547.png 768w" alt="" width="1051" height="749" /></p>
<h2>Team talk</h2>
<p>For Sky Bet, differentiation is crucial. It’s been key on its rise to becoming one of the UK’s largest online sportsbooks.</p>
<p>With football the UK’s most popular sport, Sky Bet strives to offer its players a best-in-class live football product on major global leagues.</p>
<p>But this requires a trading supplier capable of providing high-quality yet tailored in-play content that suits its strategy.</p>
<p>Sky Bet’s aims:</p>
<ul>
<li>Create an immersive and differentiated in-play football product</li>
<li>Maximise live betting turnover and margins across all competitions</li>
<li>Keep players onsite and placing bets at peak times, such as Saturday 3pm</li>
</ul>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-tactics.png" sizes="(max-width: 1051px) 100vw, 1051px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-tactics.png 1051w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-tactics-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-tactics-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-skybet-tactics-768x547.png 768w" alt="" width="1051" height="749" /></p>
<h2>Tactics</h2>
<p>With our LiveData and LiveTrading services, Sky Bet leverages raw official data feeds, outsourced pricing and a bespoke high-availability cash out feature.</p>
<p>Via the Genius Trading Console, it retains full control of its strategy, customising content offering, margins and odds ladders.</p>
<p>For thousands of fixtures, we enable Sky Bet to power the UK’s fastest and richest in-play offering with high market-uptimes and a substantial market-range.</p>
<p>This includes competitions such as English Premier League and the English Football League &#8211; which Sky Bet sponsors.</p>
<p>Our trading team, and Sky Bet&#8217;s, work in close partnership to maximise margins, including on a Saturday afternoon –peak time for UK football betting.</p>
<p>&nbsp;</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-2048x1459.png 2048w" alt="" width="4376" height="3118" /></p>
<h2>Final result</h2>
<p>Sky Bet is now the go-to brand for live football betting in the UK.</p>
<ul>
<li>Leading market uptimes on in-play football</li>
<li>An award-winning user experience</li>
<li>Consistent growth in revenues and size of player base</li>
</ul>


We've worked with Genius Sports for over 10 years and they have been a huge part of how we've created a distinct proposition. The trading team consistently delivers strong margins while providing our customers with engaging content.

Sky Bet (Flutter) become UK's go-to sportsbook

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