Contact Sales

 Hey there! We just launched FANHub, the world’s only fan activation platform. Learn more.

Fan Engagement Podcast

<p>How do the world’s biggest sports, teams and advertisers engage fans? And what are the secrets to monetizing the world’s most in-demand sports audiences? The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sports marketing.</p>
<p>Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.</p>


#12 Stuart Wareman, Accor – Paris 2024, FIFA World Cup & PSG: Maximising global

<div class="xgmjVLxjqfcXK5BV_XyN">Stuart Wareman is Global SVP Experiences, Events &amp; Sponsorship at Accor. Accor is one of the world’s largest hotel groups – made up of a global network of over 50 brands, including Ibis, Sofitel, Novotel, Orient Express and Mercure.</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">Accor has cultivated brand partnerships with some of the most prestigious names in sport, including the FIFA World Cup, Rugby World Cup, PSG, the America’s Cup, Tour de France, Roland Garros and Kylian Mbappe. This year, Accor took on its biggest challenge yet as a Premium Partner of the 2024 Paris Olympics and Paralympics, which includes managing the athlete and media villages.</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">Exactly how does Accor measure and maximise its sports sponsorship activity? What exciting new opportunities did the Paris 2024 Olympics present? And how Accor unlocked the power of sport to grow loyalty with its customers?</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">In episode 12 of The Fan Engagement Podcast, you’ll learn:</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<ul class="ZbLneLRe2x_OBOYZMX3M">
<li class="encore-text encore-text-body-medium encore-internal-color-text-subdued rjdQaIDkSgcGmxkdI2vU" data-encore-id="text">1:35 Intro to Stuart and his role at Accor</li>
<li class="encore-text encore-text-body-medium encore-internal-color-text-subdued rjdQaIDkSgcGmxkdI2vU" data-encore-id="text">3:32 How sports sponsorship has supercharged Accor’s business growth</li>
<li class="encore-text encore-text-body-medium encore-internal-color-text-subdued rjdQaIDkSgcGmxkdI2vU" data-encore-id="text">4:50 How Accor’s sponsorship of PSG grew global brand awareness by 2/3rds in 18 months</li>
<li class="encore-text encore-text-body-medium encore-internal-color-text-subdued rjdQaIDkSgcGmxkdI2vU" data-encore-id="text">7:07 Utilising access to sporting events as part of Accor’s loyalty programme</li>
<li class="encore-text encore-text-body-medium encore-internal-color-text-subdued rjdQaIDkSgcGmxkdI2vU" data-encore-id="text">9:38 Messi, Mbappe, Neymar and VIP tickets: Leveraging PSG’s IP to engage sports fans</li>
<li class="encore-text encore-text-body-medium encore-internal-color-text-subdued rjdQaIDkSgcGmxkdI2vU" data-encore-id="text">13:15 The Olympics, FIFA World Cup, Rugby World Cup… why sponsor the world’s biggest events?</li>
<li class="encore-text encore-text-body-medium encore-internal-color-text-subdued rjdQaIDkSgcGmxkdI2vU" data-encore-id="text">16:17 The first sponsor to manage athlete and media villages at the Olympics</li>
<li class="encore-text encore-text-body-medium encore-internal-color-text-subdued rjdQaIDkSgcGmxkdI2vU" data-encore-id="text">22:28 How Accor measures the value of their Paris 2024 Olympics sponsorship activations</li>
</ul>
</div>


<p>Marcus Mellor is Head of Commercial at Burnley Football Club, who play in the English Football League (EFL) Championship.</p>
<p>One of England&#8217;s oldest football clubs, Burnley FC recently became the subject of U.S. investment, with a star-studded roster of investors including JJ and Kealia Watt and popular YouTube collective, Dude Perfect. Burnley FC is on a mission to leverage its partnerships to drive U.S. market growth.</p>
<p>But how is the club&#8217;s U.S. audience engagement strategy playing out so far? How does the club use first-party fan data to attract new sponsors? And how is its partnership with TikTok to stream live women&#8217;s matches disrupting sports viewing?</p>
<p>In episode 11 of The Fan Engagement Podcast, you&#8217;ll learn:</p>
<p>00:29 Introduction to Marcus and his role at Burnley</p>
<p>02:33 Who are Burnley FC?</p>
<p>03:30 The impact of American investment in English football</p>
<p>04:11 Why Burnley is focusing on expanding its fan base in the U.S.</p>
<p>05:46 How to engage new casual fans and avid loyal fans</p>
<p>07:20 JJ Watt and Dude Perfect &#8211; leveraging partnerships for U.S. growth</p>
<p>09:00 Communicating Burnley&#8217;s core values at home and abroad</p>
<p>11:25 Burnley women&#8217;s team&#8217;s unique streaming partnership with TikTok</p>
<p>14:09 How Burnley leverages fan data to engage new and existing fans</p>
<p>15:46 The importance of first and third-party data in Burnley&#8217;s growth</p>
<p>17:31 How Burnley uses data to attract new sponsors.</p>
<p>19:01 Burnley&#8217;s Take Me to Turf competition in the U.S.</p>
<p>20:25 Explaining promotion and relegation to U.S. investors</p>
<p>23:23 What the data says &#8211; Burnley&#8217;s digital growth</p>


#11 Marcus Mellor, Burnley FC – How one of England’s oldest football clubs is engaging U.S. fans

<p>Formerly CTO of MediaMath, Manny Puentes is General Manager of Advertising at Genius Sports. A leading voice in the advertising world, Manny has spearheaded the development and growth of many high-profile programmatic advertising solutions across the last 25 years.</p>
<p>With Google planning to phase out the third-party cookie, the advertising sector is set to undergo its biggest transformation of the last 20 years &#8211; but what does this mean for sports advertising?</p>
<p>In this episode, Manny discusses how sports advertisers can get ahead of the cookie phase-out, the growing importance of fan identity solutions, why it pays to be privacy-conscious with your audience engagement strategy and how sports and brands can deliver enriched, personalised fan experiences &#8211; in a world without third-party cookie data.</p>
<p>In episode ten of The Fan Engagement Podcast, you&#8217;ll learn:</p>
<p>2:13 Third-party cookie phaseout &#8211; what&#8217;s changing for brands and fans?</p>
<p>7:20 What does cookie depreciation mean for sports advertising?</p>
<p>9:36 Enhancing the fan experience through contextualised data and content</p>
<p>12:07 Leveraging fan identity graphs to create personalised experiences</p>
<p>13:02 Addressing the challenge of cross-device fan fragmentation</p>


#10 Manny Puentes, Genius Sports  – The cookie is crumbling… what’s next for sports advertisers?

<div class="xgmjVLxjqfcXK5BV_XyN">Shawn Bryant is a Managing Director at Deloitte Consulting LLP, leading their sports practice having held senior roles at Disney, ESPN, the NBA and the Harlem Globetrotters.</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">David Jarvis is a Senior Research Leader at The Deloitte Center for Technology, Media and Telecommunications (Deloitte Services LP) and is a co-author of The 2023 Sports Fan Insights Report.</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">Deloitte is the largest professional services organisation in the world, their sports division advises clients in 40 countries and across more than 30 sports. The <a draggable="false" href="https://www2.deloitte.com/uk/en/insights/industry/media-and-entertainment/immersive-sports-fandom.html" target="_blank" rel="noopener">2023 Sports Fan Insights Report</a> is the most comprehensive analysis of its kind and answers some of the biggest questions facing sports rights holders and advertisers.</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">Are Gen Z fans engaging differently to previous generations – and exactly how?  How is social media and sports betting impacting the fan experience? Will immersive technologies become mainstream in how fans engage with sports?</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">In episode nine of The Fan Engagement Podcast, you’ll learn:</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">2:40 The 2023 Sports Fan Insights Report &#8211; is this the beginning of the immersive sports era?</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">4:06 How Gen Z fans express sports fandom differently from other demographics</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">5:36 Why the convergence of streaming, data and betting is changing how sports fans engage</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">7:10 The fragmented sports viewing experience</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">9:41 What the data says about emerging Gen Z fan engagement trends</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">12:57 Why fans are powering the explosive growth of women&#8217;s sports</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">14:40 Why female sports fans engage differently to male sports fans</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">16:49 What sports technology innovation is set to revolutionise the fan experience next?</p>
</div>


#9 Shawn Bryant & David Jarvis, Deloitte - The surprising truth about Gen Z sports fans

<p>Justin Papadakis is Deputy CEO and Chief Real Estate Officer at the USL (United Soccer League), the fastest-growing professional soccer organisation in North America.</p>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">This year three million fans purchased tickets to USL games. With 50 active negotiations to launch new teams and a Division One professional women’s league on the horizon, the USL is set for even more growth in 2024.</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">But what strategies are enabling the USL to capitalise on the recent wave of U.S. soccer fandom? With the 2026 FIFA World Cup to be hosted in North America, what new opportunities do the next five years hold? And how is the USL delivering new exciting fan experiences to entertain its rapidly expanding fanbase?</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">In episode eight of The Fan Engagement Podcast, you’ll learn:</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">1:20 The USL’s role in growing soccer in the U.S.</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">03:23 How the USL is expanding into new markets and capturing new fans</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">08:16 How the USL is engaging different fan segments ahead of the 2026 World Cup</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">11:42 What metrics matter most when it comes to fan engagement growth?</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">12:51 How the USL is building its digital properties to integrate new concepts like sports betting</p>
</div>
<div class="xgmjVLxjqfcXK5BV_XyN">
<p class="encore-text encore-text-body-medium encore-internal-color-text-subdued umouqjSkMUbvF4I_Xz6r" data-encore-id="text">14:22 Why promotion &amp; relegation in U.S. soccer will unlock new growth</p>
</div>


#08 Justin Papadakis, USL – Countdown to 2026... preparing U.S. soccer fans for the FIFA World Cup

<p>Dev Sethi is Meta&#8217;s former Director of Sports Partnerships, with over 15 years of experience in the world of fan engagement, also including roles at Google, YouTube and as Instagram&#8217;s Head of Sports.</p>
<p>Dev brings an inside view into the world of sport&#8217;s social media explosion having worked closely with major leagues, teams, brands, athletes and creators across more than a decade.</p>
<p>But just how has sports fan behaviour evolved on social media since its emergence? How can sports, brands, athletes and creators unlock the potential of the world&#8217;s largest digital channels? And what does the fan experience of tomorrow look like in the social media future?</p>
<p>In episode seven of The Fan Engagement Podcast, you&#8217;ll learn:</p>
<p>00:03 Introduction to Dev Sethi</p>
<p>01:15 How the role of sports partnerships on social platforms has evolved in the last decade</p>
<p>03:49 NIL (name, image, and likeness) and how Meta empowered collegiate athletes to monetise social followings</p>
<p>08:28 Why social media is now the front door to sports fans &#8211; and how to capitalise</p>
<p>11:33 Why sport is an unrivalled vehicle to engage social media audiences at scale</p>
<p>16:51 What are the next big trends set to hit social media in the world of sport?</p>


Welcome to the Fan Engagement Podcast

#12 Stuart Wareman, Accor – Paris 2024, FIFA World Cup & PSG: Maximising global

Why Genius?

Products

Learn

Company