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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-team-talk.png" sizes="(max-width: 1751px) 100vw, 1751px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-team-talk-1.png 1751w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-team-talk-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-team-talk-1-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-team-talk-1-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-team-talk-1-1536x1095.png 1536w" alt="" width="1751" height="1248" /></p>
<h2>Team talk</h2>
<p>As an official partner of UEFA Euro 2020, Heineken wanted to engage UK sports fans with data-driven video content across social media, during live matches.</p>
<p>After a one-year delay to the tournament, fan excitement was at fever pitch and Heineken saw an opportunity to latch on to the buzz to drive table bookings at pubs and bars.</p>
<p>Heineken’s brief:</p>
<ul>
<li>Drive bookings by running Euro 2020-led social media ads</li>
<li>Engage fans during key live moments like goals and the half-time whistle</li>
<li>Create dynamic video ads that stood out in fan&#8217;s social feeds</li>
</ul>


<h2><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-tactics.png" sizes="(max-width: 1751px) 100vw, 1751px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-tactics-1.png 1751w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-tactics-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-tactics-1-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-tactics-1-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-heineken-tactics-1-1536x1095.png 1536w" alt="" width="1751" height="1248" /></h2>
<h2>Tactics</h2>
<p>Via our SaaS-based solution, Heineken delivered contextual live messages to fans across social, related to the real-time game action.</p>
<p>On the eve of kick-off dynamic countdown components within creative helped drive awareness and encourage fans to book a table through its Matchpint app.</p>
<p>To prevent ad fatigue, Heineken differentiated its creative design with new backgrounds (from stadiums to pub settings) and fresh sports -led messaging.</p>
<p>It used live sports data to engage fans and capture the tournament excitement, embedding dynamic flag imagery into creative ads that were targeted across social.</p>
<p>&nbsp;</p>


<p><video autoplay="autoplay" loop="loop" muted="" controls="controls" width="800" height="NaN" data-mce-fragment="1"><source src="/wp-content/uploads/2021/11/goal-eng-scores.mp4" type="video/mp4" />Your browser does not support the video tag.</video></p>
<h2>Final result</h2>
<p style="box-sizing: inherit; margin-bottom: 20px; letter-spacing: 0.36px;">Heineken delivered over 500 unique videos across both feed and stories placements, reaching over 16 million users.</p>
<ul style="box-sizing: inherit; font-size: 18px; letter-spacing: 0.36px; background-color: #ffffff;">
<li style="box-sizing: inherit;"><strong style="box-sizing: inherit;">183%</strong> higher CTR vs brand benchmarks</li>
<li style="box-sizing: inherit;"><strong style="box-sizing: inherit;">16%</strong> lower CPM v brand benchmarks</li>
<li style="box-sizing: inherit;"><strong style="box-sizing: inherit;">2x</strong> higher brand association, according to a Facebook Brand Study</li>
</ul>


Genius Sports' platform continues to be instrumental in driving results far beyond our expectations; including an 180% increase in CTR for our Euros campaign.


Heineken inspires action with data-driven videos during Euro 2020

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