Domino’s was faced with a major challenge – their campaigns would initially generate a lot of social engagement but this would quickly drop off.
The global pizza chain wanted to repurpose a recent TV campaign to retarget existing customers with dynamic videos, with a goal of increasing conversions as well as website purchases.
Through our platform, Domino’s took existing ATL ads, and used them to create over a thousand targeted videos.
Adverts and messages were adapted depending on the interests of target groups – covering family, Christmas, TV box sets, and football. Videos were automatically scheduled and delivered to targeted audiences via Facebook.
Utilising audience interest settings is a great way to increase campaign performance and drive conversions.
Domino’s created an impactful social media campaign that drive existing customers further down the funnel.
Kathy Connolly-Livings, Paid Media Manager, Domino’s UK & Ireland