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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_ui-50-50-cbs-team-talk-copy.png" sizes="(max-width: 2189px) 100vw, 2189px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_ui-50-50-cbs-team-talk-copy.png 2189w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_ui-50-50-cbs-team-talk-copy-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_ui-50-50-cbs-team-talk-copy-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_ui-50-50-cbs-team-talk-copy-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_ui-50-50-cbs-team-talk-copy-1536x1095.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_ui-50-50-cbs-team-talk-copy-2048x1460.png 2048w" alt="" width="2189" height="1560" /></p>
<h2>Team talk</h2>
<p>Competition for NFL broadcast rights is fierce with each media partner looking for breakthroughs that can stand them out from the competition.</p>
<p>With star commentator Tony Romo renowned for delivering incredible levels of insight, CBS wanted to find a way to visualise his expertise for their live NFL broadcasts.</p>
<p>CBS needed a partner to:</p>
<ul>
<li>Combine live Next Gen Stats data and live video</li>
<li>Educate and entertain NFL fans by breaking down complex plays</li>
<li>Create visualisations that would appeal to younger audiences</li>
</ul>


<h2><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_50-50-cbs-tactics-copy.png" sizes="(max-width: 2189px) 100vw, 2189px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_50-50-cbs-tactics-copy.png 2189w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_50-50-cbs-tactics-copy-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_50-50-cbs-tactics-copy-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_50-50-cbs-tactics-copy-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_50-50-cbs-tactics-copy-1536x1095.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-website-images-for-case-study_50-50-cbs-tactics-copy-2048x1460.png 2048w" alt="" width="2189" height="1560" /></h2>
<h2>Tactics</h2>
<p>As the official data partner of the NFL, Genius Sports began working with CBS through its Second Spectrum technology during the 2021-22 season.</p>
<p>By combining live tracking data and video in less than four seconds, <strong>RomoVision</strong> was launched on first replays in November 2021.</p>
<p>RomoVision provides fans with:</p>
<ul>
<li>Madden-style graphics that evolve like play diagrams alongside Tony Romo’s expert insights</li>
<li>Second-by-second breakdowns of player movements, quarterback passes and routes</li>
<li>A new form of storytelling that helps new or casual fans to better understand the NFL</li>
</ul>
<p>&nbsp;</p>


<div style="width: 640px;" class="wp-video">
<video class="wp-video-shortcode" id="video-0-1" width="640" height="360" preload="metadata" controls="controls"><source type="video/mp4" src="https://test.geniussports.com/wp-content/uploads/2023/09/romovision-week-1-2022-nfl_compressed.mp4?_=1" /><a href="https://test.geniussports.com/wp-content/uploads/2023/09/romovision-week-1-2022-nfl_compressed.mp4">https://test.geniussports.com/wp-content/uploads/2023/09/romovision-week-1-2022-nfl_compressed.mp4</a></video></div>
<h2>Final result</h2>
<p>After just a single season, RomoVision won the prestigious George Wensel Technical Achievement Award at the Sports Emmys, recognising outstanding innovations in sports production and broadcasting.</p>
<p>RomoVision is leading a new wave of broadcast innovations, delivering greater levels of customisation, insight and gamification which are all pivotal to attracting the next generation of sports fan.</p>

CBS and Genius Sports win Sports Emmy for RomoVision

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