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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-british-airways-team-talk.png" sizes="(max-width: 1314px) 100vw, 1314px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-british-airways-team-talk.png 1314w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-british-airways-team-talk-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-british-airways-team-talk-1024x729.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-british-airways-team-talk-768x547.png 768w" alt="" width="1314" height="936" /></p>
<h2>Team talk</h2>
<p>British Airways wanted to reengage existing customers using personalised travel guide videos.</p>
<p>The airline required a solution to easily and efficiently create tailored, data-driven videos to distribute to customers via CRM.</p>
<p>British Airways brief:</p>
<ul>
<li>Drive more bookings among existing customers</li>
<li>Promote key destinations ahead of travel season</li>
<li>Tailor messaging to individual segments, attuned to preferences</li>
</ul>


<h2><img loading="lazy" decoding="async" style="font-size: 16px;" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-7.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-7.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-7-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-7-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-7-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-7-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-7-2048x1459.png 2048w" alt="" width="4376" height="3118" />Tactics</h2>
<p>Using our platform, British Airways repurposed its existing creative assets to create dynamic videos, using data to generate personalised travel guide videos at scale.</p>
<p>We helped deliver these across Facebook and via email to existing customers.</p>
<p>Each video featured a personalised greeting, the number of travel reward points (including possible savings made from using these), recommended locations and demographic data.</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-3-1-2048x1459.png 2048w" alt="" width="4376" height="3118" /></p>
<h2>Final result</h2>
<p>With a strong conversion rate, personalised videos drove customer loyalty and flight bookings for British Airways.</p>
<ul>
<li><strong>100%</strong> increase in email CTR</li>
<li><strong>71%</strong> of customers watched the entire video</li>
<li><strong>12%</strong> CTR from video to the purchase page</li>
</ul>


British Airways inspires loyalty with 1:1 videos

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