Welcome to the Fan Engagement Podcast
How do the world’s biggest sports, teams and advertisers engage fans? And what are the secrets to monetizing the world’s most in-demand sports audiences? The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sports marketing.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
#13 Jasmine McCrawford, Jacksonville Jaguars — “We've lowered average season ticket member age by 10 years"
The most-travelled NFL team, with a decade of international games at Wembley Stadium in London, the Jags puts equal focus on maximising engagement on home turf, battling against powerhouse college teams and leading NFL franchises.
In this episode, Jasmine deep dives into how the Jacksonville Jaguars target demographics ranging from female fans to international audiences, with insight-driven marketing strategies. Micro-influencers and lifestyle brands all play a role in the Jags’ inventive strategy, as the NFL team continues to redefine what it means to be a Jaguars fan – from London to Jacksonville itself.
