Live odds that pay off
Grow your margins. Give your players the best possible betting experience. And tailor your in-play pricing. All managed by us.Get a demo
Brands trusting our odds
Book your content and let us do the rest
Outsource all or parts of your in-play trading to us.
Get the maximum market uptime, increase your turnover and give players the best experience. With over two decades of experience, our LiveTrading guarantees it.
Offer sharper prices
Modelling in-game probabilities is our bread and butter.
We use machine learning and years of historical data to set and automate live odds, updating them every second of the game. Precise algorithms and fast data – it's what we do.
Take bets until the last second
The faster the data, the longer you can leave markets open. The longer they’re open, the more chance players will bet.
So we use the best possible data to power our LiveTrading service. That means the lowest latency and best reliability for you and a better experience for your players.
Cut to your cloth
Adapt to local markets
Choose from our portfolio of sports and fixtures to create the right mix of betting content for your players.
Tweak before and during the game
Set your own margin settings and take control of your strategy as the game goes on.
Choose when to suspend
Gauge how much risk you’ll take and set up your policies to automatically suspend bets on your terms.
Sky Bet grows UK market share
Discover how customised content, margins and differentiated odds were at the heart of the Flutter brand's journey to becoming the UK’s largest online sportsbook.
Build the perfect sportsbook
Stream every moment
Add video to your sportsbook and give players a chance to discover something new.
Manage your sportsbook
Get the best live data, odds and betting content, all in the exact way you want.
Hand us the keys
All data, odds and risk management covered by our experts, for all or some of your sportsbook.