Give your sportsbook the edge
Cut costs. Keep winning. All your betting odds, risk management and player marketing needs in one place.Get a demo
Your sportsbook. Your way.
Why just stay competitive when you could get ahead? We help you optimise your sportsbook, from better content to sharper odds and more effective player marketing.
Get more players
Tap into our betting content and live matches. And find more ways to grow local audiences.
Grow your loyalty
The longer players stick around, the more likely they place a bet. Make it happen with live streams, free-to-play games and GameTrackers.
Gain an edge
Our official data feeds power algorithms we’ve been fine-tuning for over two decades. So you can make money, faster.
Offer the best betting content
Get fast, reliable live data for your in-house trading. Or outsource as much or as little oddsmaking as you want. We take your sportsbook to the next level.
Boost margins. Cut overheads.
An end-to-end trading and risk service across pre-match and in-play. You can hand us the keys to your sportsbook, or we can divide it up to take advantage of specific expertise.
Be an attention seeker
Streaming helps you find and connect with fans. Add live video into the mix for some of the biggest sports leagues in your territory and win over local audiences.
Find new players. Keep them around.
You’ve got the best content, now grow your player base. Run acquisition and retention campaigns tailored for every player at every step of their journey.
Sky Bet grows UK market share
Discover how a customised content offering, margins and unique odds were at the heart of the Flutter brand's journey to becoming the UK’s largest online sportsbook.