Privacy Policy

Genius Sports Limited and the family of companies covered by this privacy notice (collectively, “Genius Sports,” “we,” or “our”) provide data, technology, and media services for the sports, betting, and entertainment industries, as described below.

This Privacy Policy sets out how we use and protect your personal data when you use these services, our websites, or otherwise interact with us. It also advises you of your rights as a data subject and how you may exercise those rights. Please note that this Privacy Policy does not apply to Sports Innovation Lab. The privacy practices of Sports Innovation Lab can be found here.

Our services (referred to collectively in this Privacy Policy as the “Services”) include:

• An advertising technology platform that connects advertisers with owners and operators of digital media (“Publishers”) to help sell advertising inventory on the Publishers’ digital media assets, including websites, applications, and services on mobile devices, desktop computers, connected television systems, and other internet-enabled devices and platforms (the “Publisher Properties”)
• Interactive digital games, streaming video, gaming experiences, and other applications, websites or services presented on or via Publisher Properties and other applications, websites and online services
• Our websites, including www.geniussports.com

Genius Sports operates across multiple jurisdictions which may use different terminology. In this Privacy Policy, we use the terms ‘Personal Data’ and ‘Personal Information’ interchangeably. Both terms mean any information that identifies, relates to, or could reasonably be linked with you.

If you are a resident of California, please also refer to Addendum For California Residents, Including Your “Do Not Sell” And “Shine The Light” Rights for information about the categories of personal information we collect and your rights under California privacy laws.

Please note that our privacy practices differ depending on if you are interacting directly with us or our website, or with Publisher Properties which use our Services.

Our website and Services are not intended for children, and we do not knowingly collect data relating to children.

We keep our privacy practices under review and will amend this policy from time to time.

About Genius Sports

This privacy policy is issued on behalf of the Genius Sports group which is made up of different entities.

Genius Sports Limited is the data controller and is responsible for this website. It is a company registered with Companies House in England and Wales under company number 09706742 and with the Information Commissioner’s Office under registration number ZA198905. We will let you know if a different Genius Sports group entity will be the controller for your Personal Data when you use the Services.

We have appointed a Data Protection Officer (“DPO”) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this policy, including any requests to exercise your legal rights, then please contact the DPO using the contact details given at the end of this policy.

The Personal Data we collect about you depends on how you interact with Genius Sports or the Services. In the sections below, we set out the ways in which we may collect Personal Data – automatically via our Services, when you provide it to us, and when we receive it from third parties.

Personal Data Collected Automatically via our Services

When you use or interact with the Services, we automatically collect Personal Data related to you, your use of the Services and your interactions with us and others. The table below sets out the types of Personal Data we collect automatically via technology such as cookies, pixel tags and via software in mobile apps.

If you are..	We might collect…
A user of Publisher Properties utilizing our Services	Device Characteristics Data: Device identifiers (e.g., mobile advertising IDs, cookie IDs), IP addresses, hashed versions of email addresses, probabilistic identifiers, and other advertising identifiers. Browsing and Interaction Data: Information about the domain, topic or name of the property, the date/time of visits, visitor activities and actions, viewability data, video player size, description or category being displayed, click data, types of advertisements viewed, type of browser you use, app version, and the page you visited before navigating to the Publisher Properties. User Profile Data: User demographics, information with respect to a user’s preferences, patterns, clicks, behaviors or interests, and information provided to us by advertisers and advertising platforms to match an advertisement opportunity offered by our Clients with the right advertisement. Non-precise Location Data: An approximation of a location, such as country and/or city, state/province using the IP address.
A visitor to our Website	Cookies: Small text files stored on your device that collect information about your browsing activity, preferences, and interactions across websites and applications over time. To learn more about “cookies” and similar technologies please see our Cookies Policy.

At set forth in the table above, when you interact with Publisher Properties that use our Services and technology, we may collect, use, and disclose certain Personal Data you, as set out in this Privacy Policy.

However, our Clients may also collect, use, or share Personal Data from you through their operation of Publisher Properties, and their practices are detailed in their own privacy policies and not this Privacy Policy. In such cases, you should always refer to the privacy policy of the relevant Publisher Property to understand how your data is processed and to exercise your rights. If you have any questions about whether or not this Privacy Policy applies, please contact us as set out in the section entitled ‘Contact Information’ below.

Personal Information You Provide to Us

The types of Personal Data that you may provide to us directly depends on how you interact with us and for what purpose. For example, you may give us your Personal Data by contacting us directly, by requesting marketing be sent to you, by giving us feedback or instances where you may provide us with Personal Data.

If you are..	We might collect…
A customer, or a subscriber to our marketing list	Contact Data: Contact details, including full name, employer/company name, email address and telephone number. Profile Data: Information that enables us to provide you with relevant content. This might include your job title, business region and marketing preferences.
An enquirer via our “contact us” form	Contact Data: Contact details, including full name, company name, email address, telephone number and location. Details of your enquiry.
A job applicant	Contact Data: Contact details, including full name, email address and telephone number. Identity Data: Title, date of birth, gender, ethnicity, LinkedIn profile data (in each case to the extent disclosed). Employment Data: Professional background information, including CV/resume, educational background information, cover letter and employment history. Details related to the role or offer, including salary expectations, availability to start/notice period, distance from work location, authority to work and visa/sponsorship requirements.

Personal Data We Collect From Third Parties

We may collect or receive personal information about you from third party sources, such as public databases, joint marketing partners, social media platforms or other third parties.

We may receive lead and prospect information from third parties about prospective customers that may be interested in our Services. We may also engage with third parties to enhance or update our customer information.

We work with third parties to gather information about how users interact with their or our services. In certain jurisdictions this may include information such as demographic information, preference information, what you watch or buy, what video games you play, or your exposure to advertising. These sources include, for example, census data, the manufacturers, or sellers of the products you purchase or use, organizations that collect online data, data suppliers, companies that combine purchase information, and other entities that have a legal right to provide such information to us.

Here we explain how we plan to use your personal data, and the lawful bases we rely on to do so.

Purpose/Use	Personal data processed	Lawful basis for processing
To provide you with marketing, including Genius Sports updates, news and product information	Contact Data and marketing preferences	Consent, having obtained your prior consent to receiving direct marketing communications from us
To send you a copy of our e-book on digital publishing upon request	Contact Data	Necessary for our legitimate interests (to provide you with the requested product so that we may develop and grow our business)
To respond to an enquiry or other contact request made by you	Contact Data and details of enquiry	Necessary for our legitimate interests (to answer your enquiry so that we may develop and grow our business)
To monitor link tracking in our marketing communications in order to help us provide more engaging and relevant content	Individual statistics on link clicks including email open rate and clicks in our email communications	Necessary for our legitimate interests (to enable us to monitor and improve the quality and relevance of our marketing communications)
To process job applications	Contact Data, Identity Data, Employment Data	Necessary for our legitimate interests (to enable us to hire the people we need to develop and grow our business) – for further detail on how we process applicant personal data, please see our separate Recruitment Policy
To monitor of our equality and diversity composition	Identity Data	Consent (you may withdraw your consent at any time by contacting us using the details in the “Contact Information” section below)
To include third-party account data in the Services	Account Data	Legitimate Interests (to provide relevant advertising to users and to develop and grow our business). Consent (you may withdraw your consent at any time).
To select and deliver targeted and personalized advertising to you on Publisher Properties	Device Characteristics Data, Browsing and Interaction Data, User Profile Data, Non-precise Location Data	Consent (where required by applicable law, such as for targeted advertising) or Legitimate Interests (to provide relevant advertising to users and to develop and grow our business)
To deliver and present advertising on Publisher Properties	Device Characteristics Data, Browsing and Interaction Data	Legitimate Interests (to connect buyers of advertising inventory with sellers of advertising inventory)
To measure advertising performance and effectiveness	Device Characteristics Data, Browsing and Interaction Data, User Profile Data	Legitimate Interests (to measure the use of our platforms to inform business decisions and to enable provision of accurate and reliable reporting)
To prevent fraud, ensure security, and detect errors	Device Characteristics Data, Browsing and Interaction Data	Legitimate Interests (to secure our systems and detect and investigate threats, infringement, harmful or unlawful activities and promote safety, integrity and security on our platforms)
To perform analytics and reporting on advertising campaigns	Device Characteristics Data, Browsing and Interaction Data, User Profile Data	Legitimate Interests (to evaluate the use of the services and adoption of new features to inform the development of future features and improve product direction and development)
To enable cookie syncing and device recognition for advertising purposes	Device Characteristic Data, Browsing and Interaction Data	Legitimate Interests (to recognize a particular device without knowing the identity of the user of that device, which aids in ad targeting and frequency capping)

We will use your personal data for the purpose for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will contact you and explain the legal basis which allows us to do so.

Direct Marketing

When you provide your Personal Data in the course of registering for an event or submitting an inquiry on our website, you will be asked to indicate your preferences for receiving direct marketing communications from Genius Sports. We do not sell that information, and we will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

You can ask us to stop sending you marketing communications at any time by using the unsubscribe link provided on the page of our website where you subscribed, by following the instructions for unsubscribing in our marketing emails, or by contacting us using the details in the “Contact Information” section below.

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.

We may share your personal data, including data collected via our Services, with the following third parties either because they process personal data on our behalf or because we are required to do so by law:

• Companies within the Genius Sports group of companies. We may share your Personal Data with other companies within the Genius Sports group, including our companies located outside of the United Kingdom (“UK”) and the United States (“US”) (please see the “Cross-Border Transfers” section below for further information). In limited circumstances, we may act as joint controllers with certain Genius group companies for the collection of Personal Data via our Services.
• Our Clients. We share Personal Data with our clients (the “Clients,” which include both Publishers and the advertisers, agencies, or their technology platforms that purchase advertising inventory, collectively referred to as “Advertisers”) to facilitate the delivery of targeted advertising, measure campaign performance, and optimize advertising strategies on Publisher Properties. This may include sharing Device Characteristics Data, Browsing and Interaction Data, and User Profile Data to help them understand ad effectiveness and reach relevant audiences.
• Our Advertising Technology Partners. We work with various third-party advertising technology partners, including demand-side platforms (“DSPs”), supply-side platforms (“SSPs”), ad exchanges, and data providers. We share Personal Data with these partners to enable the programmatic buying and selling of advertising inventory, facilitate ad targeting, and enhance the relevance of advertisements displayed to you. This sharing may involve Device Characteristics Data, Browsing and Interaction Data, and User Profile Data.
• Identity Resolution and Cookie Syncing Partners. We engage in syncing of cookies and other identifiers, with third-party data providers and other partners, in order to recognize a particular device across different platforms and services. This process helps in ad targeting, frequency capping (limiting the number of times you see a particular ad), and measuring ad effectiveness. The data shared for cookie syncing primarily includes device identifiers and other technical data.
• Service Providers. We may share your personal information with organisations that provide services to us, including for purposes of billing, collections, marketing and advertising, web hosting, tech and customer support, operations and security purposes, and data enrichment, hygiene or enhancement, as well as any accounting or legal service providers. Our Talent Acquisition Team use a number of third party suppliers to deliver our recruitment platform and associated services (please see our Recruitment Privacy Policy for further detail).
• Our Professional Advisers. We share Personal Data with our professional advisers only where it is required in order for them to provide their advice.
• Potential Buyers. In the event of a prospective sale of all any part of our business (or due diligence in conjunction with such a transaction), we may provide access to Personal Data to a potential buyer, provided that we inform the buyer that your Personal Data may only be used for the purposes outlined in this privacy policy.
• Governments or Regulators. We may share Personal Data with governmental bodies or regulators where required to do so by law.
• Police, Law Enforcement and Security Services. We may share Personal Data with enforcement bodies to help them with any investigation, prevention of crime or matter of national security.
• In Response to Civil Process. We will share Personal Data in response to civil process such as a subpoena or other administrative or legal process.

Regardless of where in the world you are based, we may share your Personal Data, including data collected via our Services, to other entities with the Genius Sports Group. This may involve transferring your Personal Data outside your country of residence, including to locations in which we have offices, namely Australia, Bulgaria, Colombia, Estonia, Latvia, Lithuania, Switzerland, the UK and the US. This means that your Personal Data may be shared outside the UK and European Economic Area (“EEA”).

In addition, we use third-party suppliers based outside the UK and EEA and their processing of your Personal Data may also involve a transfer outside your country of residence, which may mean a transfer outside the UK or EEA.

Whenever we transfer your Personal Data to countries which have laws that do not provide the same level of data protection as in the UK or EEA, we ensure that a similar degree of protection is afforded to it by implementing one of the following safeguards:

• We will transfer your Personal Data to countries that have been deemed by the UK or EEA to provide an adequate level of protection for Personal Data, including Switzerland; or
• We will use specific standard contractual terms that have been approved for use in the UK or EEA (as appropriate) which give the transferred Personal Data the same protection as it has in the UK or EEA, together with any supplementary measures required.

Where we use standard contractual clauses and supplementary measures as the relevant safeguard, we will also conduct a transfer impact assessment to ensure adequate protection of your Personal Data.

Please contact us using the details in the “Contact Information” section below if you would like further information on the specific mechanism used by us when transferring your Personal Data out of the UK or EEA.

We will retain your personal information for the time necessary to fulfil the purposes for which it was collected, and as further required by any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe that there is a prospect of litigation in respect of our relationship with you, or that we may otherwise need to defend or establish our legal rights or remedies.

We will store the following categories of your personal information for the time periods indicated:

Category of personal data	Storage time period
Contact details and email history for enquiries	Two years after last contact
Contact details and preferences for marketing purposes	Until you unsubscribe
Job applications and candidate contact details	If candidate is successful, seven years after the date on which employment ceases. If candidate is unsuccessful, four months after the date on which candidate is advised that their application will not be progressed unless it is considered that it would be worthwhile retaining the candidate details for potential future opportunities beyond that period, in which case the candidate will be asked if they consent to a further retention period.
Advertising technology data (Device Characteristics, Browsing and Interaction Data, User Profiles, Non-precise Location Data)	Two years from the date of collection

 

States with Privacy Laws

Certain states have passed privacy laws that grant their residents of their states particular privacy rights.

These states include California (which is covered in separate addendum below), as well as Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia. Other states’ laws will come into effect over 2025 and 2026, including Indiana, Kentucky, Maryland, Rhode Island, and Tennessee. To see a list of state privacy laws, please visit this “tracker” by an industry association devoted to privacy issues, https://iapp.org/resources/article/us-state-privacy-legislation-tracker/.

State Privacy Rights

If you live in one of these states, you may have the right to ask that we:

• Provide you access to and/or a copy of certain personal information we hold about you.
• Correct or update personal information we hold about you.
• Delete certain personal information we have about you.
• Opt you out of the sale or sharing of personal information, or processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable.
• You also generally have the right to not be discriminated against for exercising your rights.

How to Exercise Your State Privacy Rights

You can exercise your state privacy rights via the webform on our Privacy Choice Page, or by emailing us at privacy@geniussports.com. In order for us to be able to take action on your request, we require your name, email address and home address along with the type of request you are making.

If you ask for a copy of your personal information (or ask to have that information deleted), we are required to take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, verifying your name and email address. If we cannot verify you, we may be unable to respond to your requests.

Authorized Agents. You may designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

Right to Appeal. In certain states, residents have the right to appeal our decision to deny your request, if applicable. If you wish to do this, please send an email to privacy@geniussports.com with the word “Privacy Appeal” in the subject line.

Opt Out of Targeted Advertising

You may also opt out of targeted advertising, which we engage in, such as to “retarget” with information about our services when you visit other websites (which in some states may be considered “selling” or “sharing” personal information). Please visit our Privacy Choices page for more information.

We do not knowingly sell the personal information of minors under 16 years of age or deliberately target minors with advertising.

Your Privacy Rights Under the GDPR and Similar Legislation

If you are protected by the GDPR, UK GDPR or a similar national law, you generally have rights in relation to your Personal Data. These include the rights listed below. These rights are not absolute and are subject to certain limitations and exceptions. We will provide reasons if we are unable to comply with any request for the exercise of your rights.

• Right of access: You have the right to ask us for a copy of the Personal Data we hold about you at any time.
• Right of rectification: If the Personal Data we hold about you is not accurate or is incomplete, you have the right to have the data rectified, updated or completed.
• Right of erasure: In certain circumstances, you have the right to request that personal information we hold about you is erased – for example, if the information is no longer necessary for the purposes for which it was collected or processed, or if our processing of the information was based on your consent and there is no other legal basis on which we may process the information.
• Right to object: In certain circumstances, you have the right to object to our processing of your Personal Data – for example, you may object to the use of your Personal Data for direct marketing purposes. You may also object to processing based on our legitimate interests (in which case, we may demonstrate that there are compelling legitimate grounds for our continued processing which override your right to object).
• Right to restrict processing: In certain circumstances, you have the right to request we restrict our use of your personal information. This enables you to ask us to suspend the processing of your Personal Data in one of the following scenarios:
  • If you want us to establish the Personal Data’s accuracy;
  • Where our use of the Personal Data is unlawful but you do not want us to erase it;
  • Where you need us to hold the Personal Data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your Personal Data but we need to verify whether we have overriding legitimate grounds to use it.
• Right to data portability: In certain circumstances, you have the right to receive the Personal Data that we hold about you in a structured, commonly used and machine-readable format. This right only applies in relation to Personal Data that you have provided to us and which is processed by us using automated means. Where the right applies, you may ask us to send the data directly to you or to a third party. However, we are not able to guarantee technical compatibility of the data we provide with a third party’s systems.

How to Exercise Your Privacy Rights Under GDPR

You can exercise these privacy rights via the webform on our Privacy Choice Page, or by emailing us at privacy@geniussports.com. In order for us to be able to take action on your request, we require your name, email address and home address along with the type of request you are making. If you ask for a copy of your personal information (or ask to have that information deleted), we will take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, verifying your name and email address. If we cannot verify you, we may be unable to respond to your requests.

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

If you are unhappy about our use of your personal information, or our denial of your privacy access or deletion request, you may contact us using the details in the “Contact Information” section below. Please include as much detail as possible. We will investigate and notify you in writing of the outcome as soon as possible and in any event within 30 days of receipt.

If you are unsatisfied with our response to your complaint, you may refer your concerns to the relevant supervisory authority in your country.

In the United Kingdom, we are regulated by the Information Commissioner’s Office (“ICO”). You may make a complaint to the ICO using any of the following contact methods:

Telephone: +44 (0) 303 123 1113
Website: https://ico.org.uk/make-a-complaint/
Post: Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

If you have any enquiries or if you would like to contact us about our processing of your personal information, including to exercise your rights as outlined above, please contact us, by one of the methods listed below. When you contact us, we will ask you to verify your identity.

Telephone: +44 (0) 20 7851 4060
Email: privacy@geniussports.com privacy@geniussports.com
Post: Data Protection Officer
Genius Sports Limited
1st floor
27 Soho Square
London
England
W1D 3QR

Last Modified: November 5, 2025

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (together, the “CCPA”) provides certain rights to residents of California. This section of our Privacy Policy applies if you are a natural person who is a resident of California (“California Consumer”) and uses our Services. This Addendum supplements the information in the Privacy Policy. However, this Addendum is intended solely for, and is applicable only as to, California Consumers: if you are not a California Consumer (or a resident of California), this may not apply to you and you should not rely on it.

Our Collection of Personal Information

Depending on how you interact with us, we may collect or receive about you the categories of information summarized in the table below. The following table also describes the sources and use such categories of information.

The illustrative examples included are for purposes of illustration: we do not necessarily collect or use each such data type.

Category with Illustrative Examples	Sources
Identifiers, e.g., cookie or device identifiers, hashed email identifiers	Data compilers, consumer data resellers, and our customers (together, “Commercial Data Sources”).
Characteristics of protected classifications under California or US law. E.g., sex/gender (marital status, age (over 40) (which may be based in some cases on inferences made)	Commercial Data Sources.
Commercial or transactions information. E.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies (which may in some cases be placed into categories or inferences)	Commercial Data Sources.
Employment Information. E.g., job title, job history, and related identifiers	Our customers
Internet or other electronic network activity information. E.g., information on a consumer’s visit to or interaction with a website	Commercial Data Sources.
Education Information. E.g., college, university or graduate school attended and degrees obtained	Commercial Data Sources.
Inferences of any of the above	Any of the above sources

Our Disclosure, Sharing, and Sale of Personal Information

We will share the information collected from and about you as discussed above for various business purposes, with service providers and with third parties including our customers. The chart below shows how and with whom we sell, share or disclose personal information, and whether (based on the CCPA’s definition of “sell”) we believe we have “sold” or “shared” a particular category of information in the prior 12 months. (“Sharing” under the CCPA includes disclosure for purposes of cross-context behavioral advertising, sometimes called targeted advertising or interest-based advertising.)

The examples we provide under the column “Category” simply reflect statutory, exemplary language: we do not necessarily collect all types of information reflected within each category.

Category	Categories of Third Parties We Share With	Whether We “Sold” or “shared” This Category of Personal Information in the Last 12 Months
Identifiers, e.g., IP address, device or cookie identifiers	Data compilers and consumer data resellers, consumer goods retailers, informational and retail websites, content publishers, non-profit organizations, business-to-business companies, job recruiters, data analytics providers, and similar third parties (collectively, “Customer Categories”).	Yes
Characteristics of protected classifications under California or US law. E.g., sex/gender, age (which may be based in some cases on inferences made)	Customer Categories	No
Inferences about the above, or about consumer interests (such as regarding sports or betting)	Customer Categories	Yes

We also may disclose any of the personal information we collect as follows:

Sharing for Legal Purposes: We may disclose personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g., a subpoena or court order); (b) enforce our Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, and spam/malware prevention, and similar purposes.

Disclosure in Event of a Corporate Transaction: We may also disclose personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.

Disclosure to Service Providers: We disclose any personal information we collect with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.

Aggregate or Deidentified Information: We may aggregate and/or de-identify any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also disclose such data to any third parties, including advertisers, promotional partners, and sponsors, in our discretion.