Media Buying Services and TCF Privacy Notice
Last updated: August 7, 2024
Introduction
This privacy notice (“Privacy Notice”) describes the processing of personal data by Genius Sports Group (“Genius Sports”, “we”, “us” or “our”) on behalf of our business customers (“Customers”) in connection with the use of our Programmatic Marketing Services and Ad Serving Services (“Media Buying Services” or “Services”). This Privacy Notice applies only to our collection and processing of personal data from visitors to our Customers’ websites and mobile apps (“Customer Sites”).
We keep our privacy practices under review and may amend this policy from time to time. This version is dated July 2023.
This Notice does not cover personal data that we process when you visit geniussports.com. That information can be found in our Cookie Policy.
Where Genius Sports acts as a data processor
Genius Sports only processes personal data of individual end-users of our Customers (“User Data”) based on the instructions of our Customers and on their behalf in connection with the Services.
The Customers are the responsible entities for the processing of User Data. From a data protection perspective, our Customers are “data controllers” or “businesses” and Genius Sports is a “data processor” or “service provider”, depending on applicable data protection laws.
Our Media Buying Services
Genius Sports provides Media Buying Services to its Customers, which require the processing of User Data by Genius Sports as a data processor or service provider. These services are:
Programmatic Marketing Service: automatically serve Ads to Users via DSP’s on behalf of Customers
Ad Serving Services: generate, run, and monitor Ads on behalf of Customers to aid in tracking of user interactions with the Ads from the Programmatic Marketing Service
More information about our Media Buying Services can be found here.
Processing of User Data in connection with the Services
Genius Sports processes the following categories of User Data of our Customers in connection with the Services:
| Service | Purposes | Categories of personal data processed |
| Programmatic Marketing Service | Store and/or access information on your device
Use limited data to select advertising Create profiles for personalised advertising Measure advertising performance Use limited data to select content |
Browsing Information (Cookie Information, Device descriptions/identifiers, IP Address, Network Interaction History, Website History
Geolocation Information User Account Number |
| Ad Serving Services | Store and/or access information on a device
Use limited data to select advertising Create profiles for personalised advertising Use profiles to select personalised advertising Measure advertising performance Use limited data to select content |
Browsing Information (Browsing Time, Cookie Information, Device descriptions/identifiers, IP Address, Network Interaction History, Website History)
Geolocation Information User Account Number |
TCF Compliance
Genius Sports participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Genius Sports’s identification number within the framework is 87 and 1251.
Questions and contact details
If you have any questions regarding the processing of User Data, would like to obtain further information (such as the purpose or legal basis of processing) or would like to claim any data subject rights in connection with the Services, please contact the Customer which is the owner of the website which has linked you to this Privacy Notice or review the Customer’s own privacy policy.
If you have any questions about this Privacy Notice or Genius Sports’s data processing practices, you can contact our DPO, Maria Hernandes, by one of the methods listed below. When you contact us, we will ask you to verify your identity.
Telephone:
+44 (0) 20 7851 4060
Email:
privacy@geniussports.com
Post:
Data Protection Officer
Genius Sports Limited
1st Floor, 27 Soho Square
London
England
W1D 3QR
