Free-to-play gaming
Lower CPAs and drive loyalty with highly engaging bespoke and white label gamification solutions.
Games for betting operators
Looking to acquire players or grow retention? Build the right gamification strategy to get results at every step of the customer lifecycle.
This could be a simple free-to-play game to bring a campaign to life, or a customised experience to differentiate your sportsbook.
Why free-to-play games?
Capture first-party data
Create a value exchange for user data, allowing you to segment, personalise and grow lifetime value.
Drive new registrations
Acquire players with fun, interactive sports games and then cross-sell to your sportsbook or casino.
Long-term retention
Build daily and weekly engagement, and reward your loyal players with prizes and free bet offers.
More betting activity
Convert users to deposit and bet by serving relevant betting odds based on their F2P picks.
Promote your F2P games at scale
Why not add our performance marketing tools to drive sign-ups and entries?
Build dynamic ad creative with trending picks, leaderboards and countdown clocks.
Then target new audiences with iGaming-based programmatic and social media buying.
Our free-to-play solutions are proven to convert users and grow LTV. Scroll to view our most popular game formats.
1. Tournament games
Bring new recreational audiences to your sportsbook with a showcase F2P game at major sporting events like UEFA Euro 2024.
Fantasy and tournament challenges will drive sign-ups – and odds integrations and free bet rewards guarantee to convert users to real-money betting.
2. Weekly and matchday games
Keep players onsite and encourage betting activity with our fast-to-market predictor games like Pick 6, Goal Guesser and Acca Pack Challenge.
Add directly to your sportsbook. And reward users with personalised prizes. Bet prompts allow users to add odds to your betslip for more bets and deposits.
3. Daily retention games
Our popular Spin to Win, Trivia, Card Reveal, Teaser and Scratch Card games are perfect for daily retention.
Engage VIP and high-value users as they play, with light-touch formats that include free bet rewards and prizes.
4. Bespoke F2P solutions
Looking for a bespoke free-to-play experience? Whether it’s Euro 2024 or the biggest event in your region, we build F2P games to your exact requirements.
Work with our experts to design a digital solution that drives your brand growth.
WEBINAR
How Superbet drove daily retention
Discover how Superbet tapped into the minds of its customers to build a F2P strategy that drove customer loyalty across European markets.
What else is there to know?
Custom integrations
We’ll integrate games into your sportsbook via iFrame or SDK – or wherever else you want them. Single-sign-on available.
Total localisation
Ideal for entering new markets, we’ll build localised games in any language and to your specific brand requirements.
Dynamic features
Get maximum results with odds and betslip integrations, interactive leaderboards, rewards and social sharing features.
Build the perfect sportsbook
Grow your player base
Acquire new users and increase loyalty with targeted iGaming-based media buying and dynamic creative tools.
Manage your sportsbook
you want.
Drive more revenues
The complete betbuilder solution, available pre-match and in-play on all football and the NFL.