The Genius Edge: Three reasons In-Play MultiBet is this year’s big World Cup opportunity

By Thomas Holland | 20 Sep 2022

At the 2020 UEFA Euros, same-game accumulators drove an average margin of 35% per bet across our customer base at an average odds of 33.0.

While at previous major tournaments this product was only available on pre-match markets, at the FIFA World Cup the experience will go all the way through to the final whistle.

Here are three reasons you don’t want to miss out.

  1. You’ll unlock massive new in-play margins

Same-game accumulator products are highly profitable because margins multiply as players add selections to their betslip. Our new solution creates an instant, immersive experience that allows punters to create any combination of markets within a single bet as the live game unfolds.

Paired with the fact football punters include on average 4 to 5 selections in their same-game acca bets, this gives traders a powerful tool to unlock extra World Cup revenues.

Players want to follow micro-actions and unique storylines as they watch matches on TV, with bets involving corners, cards and goalscorers, as well as the core match result and both teams to score (BTTS) markets. In-Play MultiBet makes this possible.

Pricing these combinations in real-time can be tricky however our product leverages the same sharp, modelled football pricing and architecture as our LiveTrading service, helping you to drive profits and diversify risk across hundreds of outcomes.

  1. You’ll engage players with a new World Cup product

MultiBet-style products are highly marketable. They drive acquisition and aid player retention, ensuring punters deposit and place bets with your sportsbook ahead of your competitors.

At the 2022 FIFA World Cup, In-Play MultiBet will give you a new, innovative product to add to your sportsbook that will drive players to your site throughout the tournament.

It includes all the core markets you need and a UX design optimised for instancy and user control. You can customise the product to your requirements – even hiding odds until players have added at least two selections - and begin to give your audience the flexibility and control over live betting that they crave.

In-Play MultiBet is also available for hundreds of other competitions, including the NFL, English Premier League and every official Genius football and basketball fixture.

  1. You’ll maximise turnover on every single fixture

Staggered kick-off times. Waiting three days for a bet to be settled. Traditional accumulator betting isn’t quite the same at a major tournament.

In-Play MultiBet intensifies this experience by allowing players to create and place the same long-odds acca selections, with huge potential payouts from a small stake, on every single game.

We’re already helping our clients maximise World Cup turnover with our LiveTrading service, using AI models that leverage low-latency data feeds to instantly recalculate odds after goals are scored, penalties and cards are awarded, and VAR decisions occur – with minimal market suspension time.

And In-Play MultiBet delivers equally strong uptime meaning players can instantly create acca bets at any moment as they watch live games on TV. This gives operators brand new turnover they’ve previously missed out on.

In-Play MultiBet is available to integrate. Simply leave your details here and we’ll get back to you with more information.

Thomas Holland is Product Director – Sportsbook at Genius Sports. In this edition of the Genius Edge, Tom outlines our brand new In-Play MultiBet solution and why it gives operators a huge opportunity to grow profits at the 2022 FIFA World Cup.

Want to learn more?

Check out In-Play MultiBet