Gamification

Deeper fan connections

Gamification and free-to-play solutions to grow your sports audience and inspire loyalty.

Acquire, engage and monetise sports fans

Capture data as fans play

Gamification is a highly effective way to capture valuable user insights and drive on-platform engagement. If you’re a team, league, brand or sportsbook, you can use this data to run personalised advertising to fans and monetise your database with commercial partners.

Ideal for every objective

Whatever your goals, from acquisition to conversion or increased product stickiness, we have the solution for you. Choose from simple games that get you live quickly, or a made-to-measure gamification strategy. There’s something to suit all objectives and budgets.

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How they work

Ever-increasing privacy rules mean you need new ways to identify and stay connected with fans. Today’s tech savvy fans will gladly share their data... if you make it worth it.

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FIFA Logo
"The FIFA+ Play Zone has played a pivotal role in helping us grow the profile and registrations for FIFA+. Through the use of gamification, we were able to create an environment around the 2022 FIFA World Cup that was more sociable, interactive, and engaging than ever before.”
Ben Woods
Benjamin WoodsDigital & Strategy