Media Buying

Data-driven sports advertising

Media buying fully re-imagined for sports audiences. Optimise campaigns from day one with the first and only entirely sport-focused trading desk.

Know your fans. Reach your audience. Across every screen.

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Verified Fan-First Data

Our unique partnerships with teams and leagues provide unmatched audience insights.

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Flexible Campaign Management

Execute campaigns across various buying models (CPA, CPC, CPM, CPI, FTD) using our self-serve platform or managed service.

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Premium Sports Inventory

Secure sought-after ad placements and discover unique opportunities in our curated marketplaces, tailored to specific sports and events.

Own the moment. Drive campaign success.

In sports, timing is everything. Our platform empowers you to capitalise on key moments in the sporting calendar with data-driven strategies and real-time optimisation - across display, social, CTV, DOOH, native and audio.

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People-based marketing for sports fans

Connect with your target audience across platforms and devices. Target fans based on team affinity, online behaviour, purchase history, and location data.

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Turn data clarity into actionable insights

Gain a clear understanding of your campaign performance and make informed decisions that drive success. FANHub addresses key challenges marketers face by unifying fragmented fan data and extending your reach across all screens.

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Indy 500 Navy Sq
"Genius Sports were instrumental in driving awareness and ticket purchases for our Indy500 events. Their media buying solution helped us connect with racing fans through access to precise audience data and impactful ad placements."
Hannah Lane
Hannah LaneSenior Media Supervisor