Augmentation

A new way of seeing sports

Change the way sports are experienced with AI-powered augmentation. Transform the one-sized-fits-all broadcast into personalised experiences for every fan.

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Next-generation storytelling

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Immersive Sports

Give fans a deeper understanding with data-led storytelling integrated into their viewing experience.

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Live & Post-Game Content

Engage viewers for longer with more immersive streams, replays and highlights.

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Tailor For Every Audience

Unlock fresh ways to engage existing and entirely new audience cohorts.

What is Augmentation?

Imagine being able to transform a single sports broadcast into a different experience for every single sports fan. That's what Augmentation enables. It's the tech behind the personalised future of sports consumption.

Tell engaging stories with data

Help fans understand tactics and performance on a deeper level. Add augmented insights, graphical analysis and stats that bring to life unfolding storylines in the game. All automated.

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The possibilities are infinite. What will you create?

We use AI and computer vision to create the ultimate digital replica of a physical match. This enables alternate or themed broadcasts – and unlocks true personalisation.

Augment Broadcasts

Did you know?

Genius enhances live EPL broadcasts in over 185 countries with rich tracking data insights and data-driven augmentations.

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Put brands in the game with augmented sponsorship

Real-time augmentation tech combines rich tracking data with AI to create new sponsorable assets on live broadcasts, replays and highlights.

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Looking for more ways to engage fans?