Augmentation

A new way of seeing sports

Change the way sports are experienced with AI-powered augmentation. Transform the one-sized-fits-all broadcast into personalised experiences for every fan.

Let's

talk

Let's

talk

Next-generation storytelling

Immersive Sports

Give fans a deeper understanding with data-led storytelling integrated into their viewing experience.

Live & Post-Game Content

Engage viewers for longer with more immersive streams, replays and highlights.

Tailor For Every Audience

Unlock fresh ways to engage existing and entirely new audience cohorts.

What is Augmentation?

Imagine being able to transform a single sports broadcast into a different experience for every single sports fan. That's what Augmentation enables. It's the tech behind the personalised future of sports consumption.

Tell engaging stories with data

Help fans understand tactics and performance on a deeper level. Add augmented insights, graphical analysis and stats that bring to life unfolding storylines in the game. All automated.

New: First-of-its-kind Madden NFL Cast

Genius Sports powers immersive, data-driven alt-broadcast blending video game and live action

Help fans understand tactics and performance on a deeper level. Add augmented insights, graphical analysis and stats that bring to life unfolding storylines in the game. All automated.

New: First-of-its-kind Madden NFL Cast

Genius Sports powers immersive, data-driven alt-broadcast blending video game and live action

The possibilities are infinite. What will you create?

We use AI and computer vision to create the ultimate digital replica of a physical match. This enables alternate or themed broadcasts – and unlocks true personalisation.

Did you know?

Genius enhances live EPL broadcasts in over 185 countries with rich tracking data insights and data-driven augmentations.

We use AI and computer vision to create the ultimate digital replica of a physical match. This enables alternate or themed broadcasts – and unlocks true personalisation.