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<h2>The Brief</h2>
<p>Ryder Cup Europe approached Genius Sports to build a digital gamified fan experience for golf’s most prestigious tournament. Their objectives:</p>


<h2>The Challenge</h2>
<p>A biannual event, the Ryder Cup has the challenge of retaining audiences between tournaments. The lengthy build-up period provides a unique opportunity to harness international anticipation and drive digital fan engagement.</p>
<p>Ryder Cup Europe also wanted to develop a first-party data strategy for the three-day tournament and reach younger audiences, including Gen Z.</p>
<p>With over 270,000 fans set to attend, Ryder Cup Europe made enhancing its in-venue experience a key strategic priority, too.</p>
<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gamezone_casestudy_5050_golf.png" sizes="auto, (max-width: 1024px) 100vw, 1024px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gamezone_casestudy_5050_golf-1.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gamezone_casestudy_5050_golf-1-300x219.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gamezone_casestudy_5050_golf-1-768x560.png 768w" alt="" width="1024" height="747" /></p>


<h2>The Solution</h2>
<p>Genius Sports developed an all-in-one digital experience for the Ryder Cup that included Pick’em, Fantasy and Predictor games.</p>
<p>Built onto the tournament’s owned digital properties, the 2023 Ryder Cup Game Zone required fans to register. Each game included mini-leagues, leaderboards and automated social media sharing features.</p>
<p><strong>Your Picks</strong> – In the lead-up to the tournament, allowed fans to make their own Team Europe &amp; Team USA picks.<br />
<strong style="letter-spacing: 0.36px; background-color: var( --e-global-color-df266df ); text-align: var(--bs-body-text-align);">Fantasy</strong> – Leveraged a unique scoring system, enabling fans to select their team between AM and PM sessions.<br />
<strong style="letter-spacing: 0.36px; background-color: var( --e-global-color-df266df ); text-align: var(--bs-body-text-align);">Pinpoint</strong> – Fans predicted the ‘longest drive’ and ‘nearest the pin’ in each round, playing at home or at the event by scanning QR codes.</p>


<h2>The Result</h2>
<p>Ryder Cup Europe executed a successful first-party fan data strategy, achieving record-breaking engagement on the 2023 Ryder Cup Game Zone. It will be used again at the 2025 tournament.</p>


of users stated the Game Zone enhanced their Ryder Cup experience

Ryder Cup drives loyalty with Game Zone

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