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<p>With a vision to raise the bar for fans globally, World Rugby turned to Genius Sports to build<br />
the Official Fantasy Rugby World Cup 2023 game. The governing body’s objectives were to:</p>


Engage and retain new, casual and avid fans around-the-world

Convert new registered fans and capture first-party user data

Create a best-in-class digital experience for re-use in future

<h2>The Challenge</h2>
<p>At one of the most-watched global sporting events, World Rugby&#8217;s Official Fantasy World Cup product had to attract new and casual audiences to its owned digital platforms.</p>
<p>At the same time, it needed to provide daily engagement opportunities for the most loyal and avid rugby fans.</p>
<p>Minimising drop-off at the seven-week tournament required the Official Fantasy experience to be inclusive, easy-to-play and socially competitive.</p>
<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/GS-Rugby-World-Cup-Customer-stories_The-Challenge-1.png" sizes="(max-width: 1181px) 100vw, 1181px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/GS-Rugby-World-Cup-Customer-stories_The-Challenge-1-1.png 1181w, https://cms.geniussports.com/wp-content/uploads/2024/07/GS-Rugby-World-Cup-Customer-stories_The-Challenge-1-1-300x219.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/GS-Rugby-World-Cup-Customer-stories_The-Challenge-1-1-1024x747.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/GS-Rugby-World-Cup-Customer-stories_The-Challenge-1-1-768x560.png 768w" alt="The 2023 Rugby World Cup took place in France." width="1181" height="861" /></p>


<h2>The Solution</h2>
<p>Genius built a bespoke Official Fantasy World Cup product that challenged fans to select a team of 15 players with 100 credits and unlimited daily transfers.</p>
<p>Part of the Official World Cup app and website, the fantasy game included auto-selection features and educational content to attract new audiences. “Boosters”, including Triple Captain and Super Kicker features, and leaderboards drove daily engagement.</p>
<p>The game was fully branded and utilised team logos and player headshots. User data fed into World Rugby&#8217;s database via custom integrations with its user account system.</p>


<p>The 2023 Official Rugby Fantasy World Cup game surpassed targets. It will be reused for the HSBC Sevens Challenger 2024 series:</p>


of users were new to World Rugby’s database

Rugby World Cup Fantasy attracts 457K fans

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