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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-2.png" sizes="(max-width: 1751px) 100vw, 1751px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-2.png 1751w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-2-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-2-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-2-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-2-1536x1095.png 1536w" alt="" width="1751" height="1248" /></p>
<h2>Team talk</h2>
<p>Betway is a leading online sportsbook, with a strong presence across Europe, Africa and Latin America.</p>
<p>It wanted to acquire new players by promoting football betting across social media, incorporating real-time odds and dynamic content into ads.</p>
<p>Betway’s brief:</p>
<ul>
<li>Acquire new players with social media advertising</li>
<li>Share live odds and markets at scale</li>
<li>Standout with dynamic content and creative</li>
</ul>


<h2><img loading="lazy" decoding="async" style="font-size: 16px;" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-4.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-4.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-4-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-4-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-4-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-4-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-4-2048x1459.png 2048w" alt="" width="4376" height="3118" />Tactics</h2>
<p>Using our platform, Betway leveraged fully-customisable dynamic templates together with its live odds API to tailor creative at scale – including market-types, league and team names and team colours.</p>
<p>We automated the distribution of these odds-driven ads across Facebook, reaching sports fans in the run up to matches with the latest prices on their favourite teams.</p>
<p>Combining Facebook’s Dynamic Product Ads with our dynamic templates, Betway harnessed behavioural data to ensure that relevant odds and markets were served to the right audiences, increasing engagement and performance.</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2.png" sizes="(max-width: 1751px) 100vw, 1751px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2.png 1751w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-betway-2-1536x1095.png 1536w" alt="" width="1751" height="1248" /></p>
<h2>Final result</h2>
<p>Betway successfully attracted new players to bet on major football, with its dynamic new Facebook ads.</p>
<ul>
<li><strong>186%</strong> increase in click to install rates</li>
<li><strong>31%</strong> reduction in the cost per install of their app</li>
<li><strong>116%</strong> in app installs via Facebook</li>
</ul>


“Genius Sports enabled us to enrich our ads with live data to boost relevancy and drive engagement. We’ve seen a measurable increase in app installs, conversion and performance”

Betway drives action with data-driven social videos

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