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In today’s competitive world of fan engagement, sports teams are facing a fan identity crisis.
Even the most successful teams are without data on the majority of their fanbase. When FC Barcelona signed a sponsorship deal with Spotify in 2022, the Catalan giants held the details of just 1% of their 350M followers.
So with that in mind, how are sports teams conquering the fan data and identity challenge? What methods are they finding most successful in capturing fan data? How are they activating that fan data to monetise their fans faster? 
Discover winning strategies and innovative tactics sports teams are using to accelerate fan monetisation in our latest whitepaper, <a href="https://cms.geniussports.com/wp-content/uploads/2024/09/The-fan-data-revolution-How-teams-can-crack-the-fan-identity-challenge.pdf?utm_source=linkedin&amp;utm_medium=social">The fan data revolution: How sports teams can crack the fan identity challenge</a>. Explore gamification, integrated loyalty programs, fully-augmented clips, and dynamic highlights, and see how top teams are driving deeper engagement and revenue growth.
Each specific section digs into key topics to help sports teams truly understand who their fanbase are: 
<ul>
<li>Section one: The importance of understanding fans</li>
<li>Section two: Technology and techniques to capture fan data</li>
<li>Section three: Converting fan data into revenues</li>
<li>Section four: Future outlook</li>
</ul>
Key stats include:

Fans who start following sports by age 14 spend 88% more than those who become fans later in life. 

Over 50% of Gen Z fans are more likely to be playing games while watching sport than older fans

Fans who attend regular NBA games are 3.7x more valuable to the league than the average fan. 

58% of fans at live sporting events wish they had access to the same statistics, analysis and replays that they get at home.

Download your version for free <a href="https://cms.geniussports.com/wp-content/uploads/2024/09/The-fan-data-revolution-How-teams-can-crack-the-fan-identity-challenge.pdf?utm_source=linkedin&amp;utm_medium=social">here</a>. Originally published in partnership with <a href="https://www.sportbusiness.com/2024/09/new-white-paper-the-fan-data-revolution/">SportBusiness</a>.

Whitepaper | How teams can harness fan data to monetise fans

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