Acquire and retain new players

Advertising and marketing services for betting and gaming brands. Acquire new users, optimise budget and grow lifetime value.

15 years of iGaming focus

Since 2008, Genius Sports has helped over 150 sportsbook and casino brands to reach, convert and retain audiences.

Whether you’re looking for brand growth in a new market or greater share of wallet, our campaign experts know how to cut CPAs, keep players loyal and drive FTDs. 

Betting and gaming's number one agency

Industry know-how

We’ve specialised in iGaming for 15 years and have exclusive access to millions of sports fans.

Purpose-built tech

Our sports DSP, custom models and machine learning spend pacing tool guarantee to optimise budget.

Expert strategies

Our strategists have rich experience leading awareness, acquisition and retention campaigns.

Explore our four solutions

The Genius Marketing Suite is the ultimate player marketing machine. Select what you need to hit your campaign goals.
Target sports and gaming audiences with efficient ad spend across programmatic, search & social.
Automate creative production with dynamic, personalised creative – driven by sports data.
Acquire and convert users while capturing CRM data with a range of customisable free-to-play games.
Keep players on-site with easily integrated interactive widgets, data visualisations and onsite content.

Target new audiences

Reach new players and cut CPAs across programmatic, social and search, with our end-to-end media buying service.

Combine an automated spend pacing curve with 15 years’ experience and exclusive sports audiences to optimise spend from day one.  

Build dynamic odds creative

Integrate live data feeds, from odds and trending bets to jackpots and bonuses, to create ads your audience won’t ignore.   

Build multiple versions and formats at scale across display, video, social, CTV and digital out-of-home.   

Available via a self-service platform or fully managed service. 

Engage with free-
to-play games

Convert and retain users with a gamification strategy that covers every stage of the marketing funnel.  

Choose from fantasy contests, predictors, quizzes and polls to build your CRM database. You can even integrate odds, free bet rewards and interactive social sharing features. 

Whitelabel and custom-built options available. 

Grow LTV with 1:1 personalisation

What if you could drive LTV with personalised 1:1 messages for every player across your CRM channels?  

Inspire loyalty with personalised videos based each individual user’s past betting behaviour, delivered in an automated way. 

We've helped operators worldwide

Genius Sports – Official Sports Data, Technology and Feeds

Betway drives installs
with dynamic ads

Read how the operator achieved a 31% reduction in the cost per install of their app.

Grow your sportsbook

Request a demo