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<img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-team-talk.png" sizes="auto, (max-width: 1751px) 100vw, 1751px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-team-talk.png 1751w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-team-talk-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-team-talk-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-team-talk-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-team-talk-1536x1095.png 1536w" alt="" width="1751" height="1248" />
<h2>Team talk</h2>
Domino’s was faced with a major challenge &#8211; their campaigns would initially generate a lot of social engagement but this would quickly drop off.
The global pizza chain wanted to repurpose a recent TV campaign to retarget existing customers with dynamic videos, with a goal of increasing conversions as well as website purchases.
Domino’s aims:
<ul>
<li>Create cut-through dynamic video ads for social media</li>
<li>Drive sales by targeting key audience interests such as sports and TV</li>
<li>Focus spend on Facebook as the primary channel</li>
</ul>

<h2><img loading="lazy" decoding="async" style="font-size: 16px;" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-tactics.png" sizes="auto, (max-width: 1751px) 100vw, 1751px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-tactics.png 1751w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-tactics-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-tactics-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-tactics-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-dominos-tactics-1536x1095.png 1536w" alt="" width="1751" height="1248" />Tactics</h2>
Through our platform, Domino’s took existing ATL ads, and used them to create over a thousand targeted videos.
Adverts and messages were adapted depending on the interests of target groups – covering family, Christmas, TV box sets, and football. Videos were automatically scheduled and delivered to targeted audiences via Facebook.
Utilising audience interest settings is a great way to increase campaign performance and drive conversions.

<video autoplay="autoplay" loop="loop" muted="" controls="controls" width="800" height="NaN" data-mce-fragment="1"><source src="/wp-content/uploads/2021/11/dominos-sunday-funday-2.mp4" type="video/mp4" />Your browser does not support the video tag.</video>
<h2>Final result</h2>
Domino’s created an impactful social media campaign that drive existing customers further down the funnel.
<ul style="box-sizing: inherit; font-size: 18px; letter-spacing: 0.36px; background-color: #ffffff;">
<li style="box-sizing: inherit;">88% increase in website purchases</li>
<li style="box-sizing: inherit;">23% improved return on ad spend</li>
<li style="box-sizing: inherit;">120% increase in view-through-rate</li>
</ul>

The contextual video content we produced using the Genius platform transformed our existing assets into a whole new campaign. The process was, automated, straightforward, and the introduction personalisation achieved great results



Domino’s drives orders with data-driven creative

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