Live odds that
pay off

Grow your margins. Give your players the best possible betting experience. And tailor your in-play pricing. All managed by us.
Official fixtures
0 ,000
Years' experience
Brands trusting our odds

Book your content
and let us do the

Outsource all or parts of your in-play trading to us.

Get the maximum market uptime, increase your turnover and give players the best experience. With over two decades of experience, our LiveTrading guarantees it.

Offer sharper

Modelling in-game probabilities is our bread and butter.

We use machine learning and years of historical data to set and automate live odds, updating them every second of the game. Precise algorithms and fast data – it’s what we do.

Take bets until the
last second

The faster the data, the longer you can leave markets open. The longer they’re open, the more chance players will bet.

So we use the best possible data to power our LiveTrading service. That means the lowest latency and best reliability for you and a better experience for your players.

Cut to your cloth

Adapt to local markets

Choose from our portfolio of sports and fixtures to create the right mix of betting content for your players.

Tweak before and during the game

Set your own margin settings and take control of your strategy as the game goes on.

Choose when to suspend

Gauge how much risk you’ll take and set up your policies to automatically suspend bets on your terms.
Genius Sports – Official Sports Data, Technology and Feeds

Sky Bet grows UK
market share

Discover how customised content, margins and differentiated odds were at the heart of the Flutter brand’s journey to becoming the UK’s largest online sportsbook.

Build the perfect sportsbook

Stream every moment

Add video to your sportsbook and give players a chance to discover something new.

Manage your sportsbook

Get the best live data, odds and betting content, all in the exact way
you want.

Hand us the keys

All data, odds and risk management covered by our experts, for all or some of your sportsbook.

The ball's in your court

Request a demo