PGA Case Study

PARTNER SUCCESS STORY

PGA TOUR

The Challenge

The PGA TOUR sanctions over 130 golf competitions per year with members across 24 different countries.

With integrity and the unpredictability of competitions at the heart of golf’s global appeal, the PGA TOUR is responsible for ensuring that its event remain transparent and fully protected against any betting-related corruption.

Our Solution

In September 2017, the PGA TOUR selected Genius Sports to help devise and deliver a new Integrity Program. Genius Sports provided a thorough audit of the TOUR’s existing rules and regulations around betting which already prohibited players from betting on any TOUR-related events.

Both parties subsequently devised a first-of-its-kind Integrity Program, combining 24/7 bet monitoring with specialist educational services.

The Result

The PGA TOUR launched its new Integrity Program in January 2018, designed to “maintain integrity and prevent and mitigate betting-related corruption in PGA TOUR competitions.”

Genius Sports’ bet monitoring system is providing the TOUR with 24/7 protection. It compares real-time odds movements from betting markets worldwide with predictive algorithms to clearly highlight any potentially suspicious activity.

Genius Sports has also developed a customised e-learning platform which the PGA TOUR has made mandatory for all players, caddies and officials. It enables the TOUR to clearly demonstrate the rules, expectations and consequences associated with betting-related corruption for stakeholders around the world.

"Genius Sports plays a pivotal role in supporting our Integrity Program. Not only have they helped to inform our existing rules and regulations but their monitoring system provides us with round-the-clock surveillance and protection.

"Their educational services are fundamental in helping our members understand the measures we have implemented and the potential consequences they can face."
ANDY LEVINSON
Senior VP, Tournament Administration, PGA TOUR

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