Brazil’s National Basketball League (“LNB”) and Genius Sports have struck a long-term extension of their exclusive official data and integrity partnership ahead of the new season, starting on October 21.
As the trusted partner to over 200 basketball leagues and federations globally, Genius Sports will provide FIBA LiveStats across all LNB competitions, capturing and distributing official, play-by-play statistics to power in-stadia scoreboards, league and team social media channels and other fan-facing digital platforms. This official live game data feed is integral to all LNB live broadcasts and is also distributed to sportsbooks worldwide to power real-time betting markets.
“This key strategic business partnership between Genius Sports and the National Basketball League (LNB) helps us achieve a range of commercial goals. Both companies have an innovative DNA and Genius Sports’ technological solutions enable the LNB’s live game data to be used by our technical teams and enjoyed by our fans with speed and accuracy. Likewise, Genius guarantees the secure distribution of information to those who like to have fun betting on basketball games”, says Rodrigo Franco Montoro, president of the National Basketball League.
Crucially, Genius Sports will also continue to safeguard the LNB from the threats of match-fixing and betting-related corruption. Since 2016, Genius Sports has provided LNB with educational services and its 24/7 bet monitoring system which analyses global betting odds movements on Brazilian basketball and provides specialist technology to detect suspicious betting activity. In March 2023, LNB became the first league to join the Associação Brasileira de Defesa da Integridade do Esporte’s (“ABRADIE”), the primary Brazilian integrity coalition founded by Genius Sports alongside Entain, Rei do Pitaco, and Bichara e Motta Advogados
“As one of the largest basketball leagues in Latin America, we’re delighted to extend our partnership with LNB,” said Guilherme Buso, Senior Account Executive at Genius Sports. “Whilst continuing to help the LNB fight betting-related corruption head on, our technology will equip all LNB competitions with fast, accurate and official data to power their interactions with fans, broadcasters and sportsbooks on a global scale.”