Responsible Marketing

RESPONSIBLE MARKETING

Regulation and compliance is at the heart of everything we do.

As providers of advertising services to brands in the sports ecosystem, including gambling operators, we understand the importance of working across the sports ecosystem to ensure vulnerable demographics are always protected. That’s why our specialist advertising focuses on four key regulatory areas:

DATA PROCESSING

GEO-LOCATION

AGE VERIFICATION

PROBLEM GAMING

Our proactive approach

Whitelists

Moving all campaigns to a whitelist and manually validating audiences

 

Third party vendors

Pre-bid tech checks the content of a page before serving ads

Self-exclusion tag

When users opt out of ads, it's passed back to us as cookie i.d.

 

Negative keywords

We ensure your campaigns do not appear with sensitive terms

 

Global blacklist

Manually built over 8 years, updated on a weekly basis

E-BOOK

Prevention by design: Putting consumer safety at the heart of gambling brands’ online campaigns & media buying.