For brands looking to reach sports audiences, digital targeting is set to become significantly harder from 2024.
When Google phases out third-party cookie data, the traditional user identifiers that marketers rely on for programmatic advertising will no longer be readily available – and yet 60% of marketers are still to decide on an audience data strategy for the cookieless world.
So how can brands get ahead of Google’s third-party phaseout? What exactly does the new world of cookieless targeting look like? And how can marketers begin their post-cookie preparations today?
Read our latest report, ‘New rules, new tactics’, to discover how a zero-party data strategy will help your brand win over sports audiences in the cookieless world, and why gamification can unlock new personalisation opportunities