Business Development Manager - Fan Engagement

Genius Sports Media Commercial / New York, United States

Role Title: Business Development Manager – Fan Engagement

Location: NYC

A Bit About Us

Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.

Our mission is to champion a more sustainable sports data ecosystem that benefits all parties - from the rights holder all the way through to the fan.

We are the trusted partner to over 500 sports organizations globally, capturing the highest quality data for many of the world’s largest leagues and federations such as the NFL, NBA, MLB, English Premier League, Serie A, FIBA and the NCAA.

From enabling leagues to take control of their official data, to creating immersive fan experiences for sports, betting and media organizations, we are driven to the deliver the difference for our partners.


We help brands and publishers engage and monetize sports fans with personalized campaigns and content they will love.

The Role

The Genius Sports Media & Engagement commercial team is tasked with promoting and selling our technology and services to sports leagues, media companies, technology companies, traditional brands, and sportsbook operators. The business unit is making an aggressive push to deliver high-value media solutions and technologies to publishers and advertisers.

This Business Development Manager role will be focused on selling Genius’ market leading Fan Engagement data-driven products to brands & advertisers.

Candidates should have a comprehensive understanding of generating new business within performance based digital marketing and programmatic media.

Key Responsibilities: 

  • Build and manage a revenue pipeline of new customer accounts to meet or exceed sales goals. 
  • Serve as the initial point of contact externally to uncover and clarify prospect needs, align business objectives with the Genius Sports portfolio of offerings, propose and refine a solution, and develop the business case. 
  • Work with internal teams to develop the commercial approach and negotiate contracts and terms. 
  • Work with product team to provide customer input on required product features. 
  • Participate in RFP process to help win new customer business. 
  • Document and transfer knowledge regarding the account to internal Genius Sports team members involved in the new customer onboarding process. 
  • Manage the relationship with the prospect throughout the process to ultimately close a deal.
  • Proactively maintain broad-based domain knowledge of the key customer segments and emerging markets.

Skills & Requirements: 

  • Bachelor’s Degree. 
  • At least 3 years of experience in a business development "hunter" role. 
  • Existing advertising buying and planning agency relationships as well as client direct relationships preferred
  • Deep understanding of the programmatic ecosystem and experience in selling video/display campaigns. 
  • Experience selling B2B solutions into leading enterprise companies, strategic accounts and emerging market players in media and technology.
  • Knowledge of sports and technology. Strong understanding of the sports content and advertising ecosystem preferred.
  • Hands-on experience developing and executing strategies to prospect, cold call, win business, and sell ideas to new accounts.
  • Knowledge of sports betting a plus. 
  • Able to think analytically, navigate complex and lengthy sales cycles, and create own pipeline & roadmap to convert prospects to customers. 
  • Strong organizational, issue resolution, and decision-making skills are required. 
  • Superior oral and written communication skills are required, including: the ability to create and deliver compelling, customized sales presentations that address the core business issues and opportunities faced by the prospect; the ability to engage with all levels of the customer's organization and internal cross-functional teams.
  • Willingness to travel for customer meetings, trade shows, and other business purposes. 
  • Self-motivation and professional discipline with excellent follow-through. 
  • Proven track record of achieving aggressive sales growth targets.



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