When U.S. sports betting was legalised in 2018, NASCAR was one of the first sports to see a new opportunity to engage fans during its events.
But it first needed to create an official data product and turn it into an innovative and valuable betting solution for sportsbooks.
NASCAR aimed to:
Together, we built a first-of-its-kind official sportsbook product including over 25 in-race bet-types.
This new official data-powered solution allows sportsbooks to take bets on every lap of every race and gives fans across regulated states a highly-engaging live experience, as they watch on TV.
For sportsbooks and NASCAR fans alike, this is an attractive proposition. Before each event, we team up with NASCAR to create bespoke head-to-head betting markets.
The biggest US sportsbooks from NASCAR’s Authorized Gaming Partners BetMGM, WynnBET, Penn National and Fubo, to FanDuel and DraftKings, signed-up to the official betting solution.
Joseph Solosky, Managing Director, NASCAR