Creative Strategist

Commercial / New York, United States



Second Spectrum is a Sports Emmy-winning data & tech company that is building the next way of seeing sports - by capturing and producing the highest quality data and innovative content for many of the world’s largest leagues and media partners, such as the NFL, NBA, MLB, English Premier League, ESPN, Amazon, and CBS Sports.

We are pushing the boundaries of deep tech -- machine learning, computer vision, big data, augmented and virtual reality. Our passion for cutting-edge design and decades of experience playing college and professional sports is an equal part of the magic that brings unique and innovative products to life. These products have helped Second Spectrum partners to multiple NBA championships, to win matches on football pitches around the world, to entertain and educate millions of fans on TV and digital. We're just getting started.

In 2021, Second Spectrum was acquired by Genius Sports. Powered by an incredibly driven and ambitious team, Second Spectrum is the place to work if you’re interested in cutting edge technology in sports. Our innovative and dynamic environment emphasizes opportunities for motivated individuals to maximize their growth and impact.

The Role:

We are seeking a Creative Strategist with a strong background in TV advertising to develop effective and engaging sponsor integrations into our Second Spectrum augmentation technology. The ideal candidate will have experience in developing TV ad campaigns that resonate with consumers, and a strong Interest In sports.

Key Responsibilities:

  • Collaborate with clients and internal teams to understand their business objectives and develop creative strategies that align with their goals.
  • Conceptualize various sponsor Integration opportunities into augmentation technology.
  • Work with production teams of our broadcast partners to help them activate their sponsors.
  • Develop concepts for TV ad campaigns that effectively communicate the client's message and resonate with target audiences.
  • Collaborate with creative teams to develop scripts, storyboards, and visual concepts for brand Integrations Into sports programming.


  • Bachelor's degree in marketing, advertising, or a related field.
  • 5+ years of experience in advertising with a focus on TV advertising and sponsorship.
  • Proven track record of creativity for new ad concepts
  • Familiar or proficient with Adobe Premiere or an editing software equivalent too.
  • Strong understanding of consumer behavior and Interest around sports programming
  • Excellent communication skills and the ability to collaborate effectively with clients and internal teams.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Experience with TV ad production processes and tools.
  • Creative problem-solving skills and the ability to think outside the box.

If you are a creative thinker with a passion for sports, technology, and TV advertising, we would love to hear from you. Please submit your resume and portfolio for consideration.

What’s in it for you? 

As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.   

How we work 

We have adapted a forward-thinking ‘Ways of Working’ framework, which sets out (amongst other things) the opportunities for Geniuses to work flexibly, remotely and on working holidays. It affects different teams and locations differently, so please ask for further information in how it would work with this role. 

Our employees are empowered to stretch the boundaries of what’s achievable, always reaching further and pushing the edges to see what gives. We collaborate, we innovate, and we celebrate. We will continue to grow as an organisation and continue to invest in our highly talented and diverse team of Geniuses.  

Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other applicable status). Please let us know when you apply if you need any assistance during the recruiting process due to a disability. 


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